Strength training Audience in Canada
Strength training has an estimated audience of 5,486,620 people in Canada. 47.3% are female, 52.7% are male, average age 39.6. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Bad Bunny, Personal trainer, Gymshark, Aerobics, Nike.
The average Strength training fan in Canada is 39.6 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Bad Bunny, Personal trainer, Gymshark, with strongest over-indexing on Bad Bunny (3.3× the country average). Demographically, the Strength training audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Strength training fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 39.6 |
| Estimated audience size | 5,486,620 |
Audience persona
The typical Strength training fan in Canada is balanced, around 39.6 years old, with strong Sports Activity tendencies and a notable affinity for Bad Bunny.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,635,461 | 1.58× |
| British Columbia | 1,047,376 | 1.28× |
| Quebec | 926,856 | 0.71× |
| Alberta | 823,444 | 1.22× |
| Manitoba | 230,290 | 1.12× |
| Saskatchewan | 170,742 | 0.98× |
| Nova Scotia | 164,933 | 1.01× |
| New Brunswick | 115,010 | 0.91× |
| Newfoundland and Labrador | 73,498 | 0.88× |
| Prince Edward Island | 25,070 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bad Bunny | 3.3× | Music & Radio |
| Personal trainer | 2.4× | Sports |
| Gymshark | 2.35× | Sports |
| Aerobics | 2.56× | Sports |
| Nike | 1.51× | Fashion & Accessoires |
| Anytime Fitness | 1.62× | Sports |
| Golf Channel | 1.69× | Sports |
| Alpine skiing | 1.53× | Sports |
| Bodybuilding | 1.85× | Sports |
| JD Sports | 2.16× | Shopping |
| Natural skin care | 1.6× | Beauty & Wellness |
| Premier League | 1.52× | Sports |
| UEFA Champions League | 1.58× | Sports |
| Online food ordering | 1.54× | Food & Beverages |
| Jake Paul | 2.58× | Internet & Social Media |
| LA Fitness | 1.59× | Sports |
| Bath and Bodyworks | 1.62× | Shopping |
| Boxing | 1.74× | Sports |
| Family car | 1.78× | Cars & Mobility |
| UEFA Europa League | 1.71× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.4 |
| Indulgence | JOY | 1.38 |
| Risk Appetite | THRILL | 1.37 |
| LGBTQ+ Identity | OPEN | 1.33 |
| Early Adopter Mentality | POWER | 1.31 |
| Healthy Lifestyle | BALANCE | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Japan | 7.1% |
| China | 5.7% |
See Strength training audiences in other countries
- Strength training — Germany
- Strength training — United States
- Strength training — United Kingdom
- Strength training — France
- Strength training — Italy
- Strength training — Spain
- Strength training — Brazil
- Strength training — Japan
- Strength training — South Korea
- Strength training — India
- Strength training — Mexico
More Sports audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Strength training have in Canada?
Strength training has an estimated audience of 5,486,620 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Strength training fans?
47.3% of Strength training fans are female, 52.7% are male, with an average age of 39.6 years.
Which brands do Strength training fans like most?
Strength training fans show strongest brand affinity for Bad Bunny (3.3×), Personal trainer (2.4×), and Gymshark (2.35×) over the country average.
Where do Strength training fans live in Canada?
Strength training fans in Canada are most concentrated in Ontario (reach 3,635,461), British Columbia (reach 1,047,376), and Quebec (reach 926,856). These three regions account for the largest share of the active audience.
What other brands do Strength training fans also like?
Beyond Strength training itself, the audience over-indexes on Personal trainer (2.4×), Gymshark (2.35×), Aerobics (2.56×), and Nike (1.51×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Strength training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.