A data profile of the people who buy, follow and care about Strength training in Canada — modelled from more than twelve digital signal sources. Strength training has an estimated audience of 5,486,620 people in Canada.
The average Strength training fan in Canada is 39.6 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Bad Bunny, Personal trainer, Gymshark, with strongest over-indexing on Bad Bunny (3.3× the country average).
Demographically, the Strength training audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Sports Activity, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Strength training fan in Canada is balanced, around 39.6 years old, with strong Sports Activity tendencies and a notable affinity for Bad Bunny.
The key figures that characterise the Strength training profile in Canada.
47.3% are female, 52.7% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 39.6 |
| Estimated audience size | 5,486,620 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Strength training audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.0% |
| Japan | 7.1% |
| China | 5.7% |
Where the Strength training audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3.5M | 1.58× | |
| 02 | British Columbia | ~1M | 1.28× | |
| 03 | Alberta | ~800K | 1.22× | |
| 04 | Manitoba | ~200K | 1.12× | |
| 05 | Nova Scotia | ~200K | 1.01× | |
| 06 | Saskatchewan | ~200K | 0.98× | |
| 07 | Prince Edward Island | ~30K | 0.93× | |
| 08 | New Brunswick | ~100K | 0.91× | |
| 09 | Newfoundland and Labrador | ~70K | 0.88× | |
| 10 | Quebec | ~900K | 0.71× |
The strongest cross-interests of the Strength training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 3.30× | ||
| 02 | Jake Paul | Internet & Social Media | 2.58× | ||
| 03 | Aerobics | Sports | 2.56× | ||
| 04 | Personal trainer | Sports | 2.40× | ||
| 05 | Gymshark | Sports | 2.35× | ||
| 06 | JD Sports | Shopping | 2.16× | ||
| 07 | Bodybuilding | Sports | 1.85× | ||
| 08 | Family car | Cars & Mobility | 1.78× | ||
| 09 | Kelly Osbourne | Music & Radio | 1.76× | ||
| 10 | Boxing | Sports | 1.74× | ||
| 11 | Golf Channel | Sports | 1.69× | ||
| 12 | Anytime Fitness | Sports | 1.62× | ||
| 13 | Bath and Bodyworks | Shopping | 1.62× | ||
| 14 | Natural skin care | Beauty & Wellness | 1.60× | ||
| 15 | LA Fitness | Sports | 1.59× | ||
| 16 | UEFA Champions League | Sports | 1.58× | ||
| 17 | Online food ordering | Food & Beverages | 1.54× | ||
| 18 | Alpine skiing | Sports | 1.53× | ||
| 19 | Premier League | Sports | 1.52× | ||
| 20 | Nike | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.40× | |
| Indulgence | JOY | 1.38× | |
| Risk Appetite | THRILL | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.76× | |
| Tradition | CONSERVATISM | 0.80× | |
| Need for Security | CONSERVATISM | 0.82× |
Strength training has an estimated audience of 5,486,620 people in Canada, concentrated in Ontario and British Columbia.
47.3% of Strength training fans are female, 52.7% are male, with an average age of 39.6 years.
Strength training fans show strongest brand affinity for Bad Bunny (3.3×), Personal trainer (2.4×), and Gymshark (2.35×) over the country average.
Strength training fans in Canada are most concentrated in Ontario (reach ~3.5M), British Columbia (reach ~1M), and Quebec (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Strength training itself, the audience over-indexes on Personal trainer (2.4×), Gymshark (2.35×), Aerobics (2.56×), and Nike (1.51×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Strength training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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