Strength training Audience in Brazil
Strength training has an estimated audience of 11,528,089 people in Brazil. 60.5% are female, 39.5% are male, average age 41.6. Top brand affinities: Sport Club do Recife, Telegram, Steam, Air travel, Electrolux.
Top brand affinities include Sport Club do Recife, Telegram, Steam, with strongest over-indexing on Sport Club do Recife (1.99× the country average). Demographically, the Strength training audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Healthy Lifestyle, Quality Awareness.
Category: Sports · Type: Topic
Demographics of Strength training fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 41.6 |
| Estimated audience size | 11,528,089 |
Audience persona
The typical Strength training fan in Brazil is more female, around 41.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sport Club do Recife.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sport Club do Recife | 1.99× | Sports |
| Telegram | 2.02× | Internet & Social Media |
| Steam | 2.35× | Games |
| Air travel | 1.65× | Travel & Leisure |
| Electrolux | 1.84× | Home & Garden |
| Anti-aging cream | 2.11× | Beauty & Wellness |
| Real property | 1.64× | Home & Garden |
| Drop shipping | 1.51× | Shopping |
| Organic farming | 1.76× | Food & Beverages |
| mulheres | 1.71× | Movies & TV |
| Natural skin care | 2.15× | Beauty & Wellness |
| OLX | 1.71× | Shopping |
| Smart Fit | 1.83× | Sports |
| Personal trainer | 2.64× | Sports |
| TripAdvisor | 1.89× | Travel & Leisure |
| Eye shadow | 2.14× | Beauty & Wellness |
| Skin care | 1.55× | Beauty & Wellness |
| Nike | 1.69× | Fashion & Accessoires |
| Energy bar | 5.47× | Food & Beverages |
| Xiaomi | 2.03× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.64 |
| Quality Awareness | PREMIUM | 1.59 |
| Mindfulness | BALANCE | 1.5 |
| Design Affinity | PREMIUM | 1.48 |
| Luxury Orientation | PREMIUM | 1.4 |
| Sports Activity | POWER | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Japan | 7.1% |
| China | 5.7% |
See Strength training audiences in other countries
- Strength training — Germany
- Strength training — United States
- Strength training — United Kingdom
- Strength training — France
- Strength training — Italy
- Strength training — Spain
- Strength training — Japan
- Strength training — South Korea
- Strength training — India
- Strength training — Canada
- Strength training — Mexico
More Sports audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Strength training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.