A data profile of the people who buy, follow and care about Veganism in Sweden — modelled from more than twelve digital signal sources. Veganism has an estimated audience of 2,462,874 people in Sweden.
Veganism has an estimated audience of 2,462,874 people in Sweden. 71.3% are female, 28.7% are male, average age 45.1. Top brand affinities: Landscape design, Home décor products, Healthy food, Vegetarianism, Vegan nutrition.
Top brand affinities include Landscape design, Home décor products, Healthy food, with strongest over-indexing on Landscape design (1.53× the country average).
Demographically, the Veganism audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
The typical Veganism fan in Sweden is more female, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Landscape design.
The key figures that characterise the Veganism profile in Sweden.
71.3% are female, 28.7% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 45.1 |
| Estimated audience size | 2,462,874 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Veganism audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 5.9% |
| Italy | 5.7% |
The strongest cross-interests of the Veganism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rice protein | Health | 1.73× | ||
| 02 | Yuzu | Food & Beverages | 1.70× | ||
| 03 | Thistle | Home & Garden | 1.67× | ||
| 04 | Vegetarianism | Food & Beverages | 1.58× | ||
| 05 | Shea butter | Beauty & Wellness | 1.58× | ||
| 06 | World Vegan Day | Food & Beverages | 1.57× | ||
| 07 | Healthy food | Health | 1.55× | ||
| 08 | Clean Eating | Food & Beverages | 1.55× | ||
| 09 | Dry shampoo | Beauty & Wellness | 1.55× | ||
| 10 | Paleolithic diet | Health | 1.54× | ||
| 11 | Landscape design | Business & Career | 1.53× | ||
| 12 | The Vegan Society | Food & Beverages | 1.53× | ||
| 13 | Home décor products | Home & Garden | 1.51× | ||
| 14 | Vegan nutrition | Health | 1.51× | ||
| 15 | Sköna hem | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.20× | |
| Urban Lifestyle | OPEN | 0.88× | |
| Early Adopter Mentality | POWER | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.65× | |
| Social Media Usage | JOY | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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