A data profile of the people who buy, follow and care about Veganism in Denmark — modelled from more than twelve digital signal sources. Veganism has an estimated audience of 1,261,193 people in Denmark.
Veganism has an estimated audience of 1,261,193 people in Denmark. 67.8% are female, 32.2% are male, average age 44.2. Top brand affinities: Organic food, Home décor products, Ravelry, Vegetarianism, Vegan nutrition.
Top brand affinities include Organic food, Home décor products, Ravelry, with strongest over-indexing on Organic food (1.55× the country average).
Demographically, the Veganism audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Luxury Orientation, Patriotism.
The typical Veganism fan in Denmark is more female, around 44.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Organic food.
The key figures that characterise the Veganism profile in Denmark.
67.8% are female, 32.2% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 44.2 |
| Estimated audience size | 1,261,193 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 15% | |
| 40-49 | 21% | |
| 50+ | 35% |
of the worldwide Veganism audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 5.9% |
| Italy | 5.7% |
The strongest cross-interests of the Veganism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Biodegradation | Home & Garden | 1.83× | ||
| 02 | Vegan.com | Food & Beverages | 1.79× | ||
| 03 | Vegetarianism | Food & Beverages | 1.72× | ||
| 04 | World Vegan Day | Food & Beverages | 1.72× | ||
| 05 | Natural foods | Food & Beverages | 1.70× | ||
| 06 | The Vegan Society | Food & Beverages | 1.64× | ||
| 07 | New Year's resolution | Kids & Family | 1.63× | ||
| 08 | Human gastrointestinal tract | Health | 1.59× | ||
| 09 | Ravelry | Internet & Social Media | 1.58× | ||
| 10 | Intentional living | Health | 1.58× | ||
| 11 | Claus Meyer | Food & Beverages | 1.57× | ||
| 12 | Vegan nutrition | Health | 1.56× | ||
| 13 | Clean Eating | Food & Beverages | 1.56× | ||
| 14 | Organic food | Food & Beverages | 1.55× | ||
| 15 | Daluma | Food & Beverages | 1.55× | ||
| 16 | Home décor products | Home & Garden | 1.53× | ||
| 17 | Maquillaje Profesional | Beauty & Wellness | 1.52× | ||
| 18 | Raw foodism | Food & Beverages | 1.52× | ||
| 19 | Food waste | Home & Garden | 1.51× | ||
| 20 | Aarstiderne | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.19× | |
| Patriotism | CONSERVATISM | 1.11× | |
| Early Adopter Mentality | POWER | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.47× | |
| Travelling | THRILL | 0.53× | |
| Social Media Usage | JOY | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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