A data profile of the people who buy, follow and care about Veganism in Ireland — modelled from more than twelve digital signal sources. Veganism has an estimated audience of 1,165,219 people in Ireland.
Veganism has an estimated audience of 1,165,219 people in Ireland. 71.2% are female, 28.8% are male, average age 42.1. Top brand affinities: Healthy food.
Top brand affinities include Healthy food, with strongest over-indexing on Healthy food (1.53× the country average).
Demographically, the Veganism audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Veganism fan in Ireland is more female, around 42.1 years old, with strong Design Affinity tendencies and a notable affinity for Healthy food.
The key figures that characterise the Veganism profile in Ireland.
71.2% are female, 28.8% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 42.1 |
| Estimated audience size | 1,165,219 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 23% |
of the worldwide Veganism audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 5.9% |
| Italy | 5.7% |
The strongest cross-interests of the Veganism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Healthy food | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.02× | |
| Travelling | THRILL | 0.87× | |
| Patriotism | CONSERVATISM | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.58× | |
| Need for Security | CONSERVATISM | 0.81× | |
| Patriotism | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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