A data profile of the people who buy, follow and care about Veganism in Norway — modelled from more than twelve digital signal sources. Veganism has an estimated audience of 1,060,407 people in Norway.
Veganism has an estimated audience of 1,060,407 people in Norway. 74.0% are female, 26.0% are male, average age 43.7. Top brand affinities: Knitting needle, Organic food, Weaving, Healthy food, Vegetarian cuisine.
Top brand affinities include Knitting needle, Organic food, Weaving, with strongest over-indexing on Knitting needle (1.6× the country average).
Demographically, the Veganism audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Veganism fan in Norway is more female, around 43.7 years old, with strong Travelling tendencies and a notable affinity for Knitting needle.
The key figures that characterise the Veganism profile in Norway.
74.0% are female, 26.0% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 43.7 |
| Estimated audience size | 1,060,407 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Veganism audience comes from Norway.
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 5.9% |
| Italy | 5.7% |
The strongest cross-interests of the Veganism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Healthy food | Health | 2.17× | ||
| 02 | Veggie burger | Food & Beverages | 1.84× | ||
| 03 | Sugar substitute | Food & Beverages | 1.83× | ||
| 04 | Natural foods | Food & Beverages | 1.78× | ||
| 05 | Focaccia | Food & Beverages | 1.72× | ||
| 06 | Vegan nutrition | Health | 1.72× | ||
| 07 | Home décor products | Home & Garden | 1.65× | ||
| 08 | Vegetarianism | Food & Beverages | 1.63× | ||
| 09 | Knitting needle | Fashion & Accessoires | 1.60× | ||
| 10 | Handmade | Home & Garden | 1.60× | ||
| 11 | Garden design | Home & Garden | 1.58× | ||
| 12 | Ravelry | Internet & Social Media | 1.57× | ||
| 13 | Weaving | Fashion & Accessoires | 1.56× | ||
| 14 | Vegetarian cuisine | Food & Beverages | 1.56× | ||
| 15 | Flower bouquet | Home & Garden | 1.55× | ||
| 16 | Harmonica | Music & Radio | 1.55× | ||
| 17 | Farmhouse | Travel & Leisure | 1.55× | ||
| 18 | Gift shop | Home & Garden | 1.52× | ||
| 19 | Organic food | Food & Beverages | 1.51× | ||
| 20 | Flowering plant | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.95× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.74× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Travelling | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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