A data profile of the people who buy, follow and care about Seafood in Portugal — modelled from more than twelve digital signal sources. Seafood has an estimated audience of 1,485,771 people in Portugal.
The average Seafood fan in Portugal is 43.5 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include Diners, Italian cuisine, Tea, with strongest over-indexing on Diners (3.21× the country average).
Demographically, the Seafood audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Seafood fan in Portugal is more female, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Diners.
The key figures that characterise the Seafood profile in Portugal.
62.6% are female, 37.4% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 43.5 |
| Estimated audience size | 1,485,771 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Seafood audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 11.1% |
| China | 7.1% |
Where the Seafood audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~200K | 3.97× | |
| 02 | Faro District | ~400K | 3.95× | |
| 03 | Lisbon District | ~1M | 2.32× | |
| 04 | Porto District | ~600K | 1.91× | |
| 05 | Santarém District | ~100K | 1.91× | |
| 06 | Azores | ~70K | 1.72× | |
| 07 | Bragança District | ~20K | 0.91× | |
| 08 | Portalegre District | ~10K | 0.91× | |
| 09 | Guarda District | ~20K | 0.90× | |
| 10 | Castelo Branco District | ~30K | 0.89× | |
| 11 | Leiria District | ~70K | 0.88× | |
| 12 | Vila Real District | ~20K | 0.86× | |
| 13 | Évora District | ~20K | 0.83× | |
| 14 | Beja District | ~20K | 0.82× | |
| 15 | Viseu District | ~40K | 0.81× | |
| 16 | Viana do Castelo District | ~30K | 0.75× | |
| 17 | Setúbal District | ~100K | 0.71× | |
| 18 | Coimbra District | ~50K | 0.68× | |
| 19 | Aveiro District | ~70K | 0.64× | |
| 20 | Braga District | ~80K | 0.56× |
The strongest cross-interests of the Seafood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | French cuisine | Food & Beverages | 3.39× | ||
| 02 | Chinese cuisine | Food & Beverages | 3.30× | ||
| 03 | Diners | Food & Beverages | 3.21× | ||
| 04 | Spanish cuisine | Food & Beverages | 3.21× | ||
| 05 | Mexican cuisine | Food & Beverages | 3.17× | ||
| 06 | Latin American cuisine | Food & Beverages | 3.16× | ||
| 07 | YouTube Music | Internet & Social Media | 3.11× | ||
| 08 | Japanese cuisine | Food & Beverages | 3.00× | ||
| 09 | Soft drinks | Food & Beverages | 2.76× | ||
| 10 | Juice | Food & Beverages | 2.69× | ||
| 11 | Italian cuisine | Food & Beverages | 2.54× | ||
| 12 | Lunch | Food & Beverages | 2.14× | ||
| 13 | Pizza | Food & Beverages | 2.14× | ||
| 14 | Tea | Food & Beverages | 2.08× | ||
| 15 | Meat | Food & Beverages | 1.92× | ||
| 16 | Distilled beverage | Food & Beverages | 1.86× | ||
| 17 | Fish | Pets & Animals | 1.74× | ||
| 18 | Barbecue | Food & Beverages | 1.63× | ||
| 19 | Take-out | Food & Beverages | 1.52× | ||
| 20 | Veganism | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.37× | |
| Healthy Lifestyle | BALANCE | 1.30× | |
| Urban Lifestyle | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Mindfulness | BALANCE | 0.90× | |
| Early Adopter Mentality | POWER | 0.92× |
Seafood has an estimated audience of 1,485,771 people in Portugal, concentrated in Lisbon District and Porto District.
62.6% of Seafood fans are female, 37.4% are male, with an average age of 43.5 years.
Seafood fans show strongest brand affinity for Diners (3.21×), Italian cuisine (2.54×), and Tea (2.08×) over the country average.
Seafood fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~600K), and Faro District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Seafood itself, the audience over-indexes on Italian cuisine (2.54×), Tea (2.08×), Japanese cuisine (3×), and French cuisine (3.39×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Seafood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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