A data profile of the people who buy, follow and care about Muscle & Fitness in Sweden — modelled from more than twelve digital signal sources. Muscle & Fitness has an estimated audience of 1,143,770 people in Sweden.
Muscle & Fitness has an estimated audience of 1,143,770 people in Sweden. 54.6% are female, 45.4% are male, average age 41.6. Top brand affinities: Sveriges Television, Hemnet, Protein bar, Personal trainer, KappAhl.
Top brand affinities include Sveriges Television, Hemnet, Protein bar, with strongest over-indexing on Sveriges Television (1.7× the country average).
Demographically, the Muscle & Fitness audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Mindfulness, Sports Activity.
The typical Muscle & Fitness fan in Sweden is balanced, around 41.6 years old, with strong Mindfulness tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Muscle & Fitness profile in Sweden.
54.6% are female, 45.4% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 41.6 |
| Estimated audience size | 1,143,770 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Muscle & Fitness audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.9% |
| Brazil | 6.0% |
| Germany | 5.6% |
The strongest cross-interests of the Muscle & Fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Protein bar | Food & Beverages | 5.74× | ||
| 02 | Aerobics | Sports | 4.31× | ||
| 03 | Personal trainer | Sports | 4.01× | ||
| 04 | Jotex | Shopping | 3.84× | ||
| 05 | Gymshark | Sports | 3.17× | ||
| 06 | Natural foods | Food & Beverages | 3.07× | ||
| 07 | Sports bra | Fashion & Accessoires | 2.39× | ||
| 08 | Seafood | Food & Beverages | 2.17× | ||
| 09 | KappAhl | Fashion & Accessoires | 2.14× | ||
| 10 | Fitness and figure competition | Sports | 1.90× | ||
| 11 | Eurojackpot | Games | 1.90× | ||
| 12 | Local food | Food & Beverages | 1.89× | ||
| 13 | True crime | Movies & TV | 1.88× | ||
| 14 | Drop shipping | Shopping | 1.87× | ||
| 15 | Sveriges Television | Technology & Electronics | 1.70× | ||
| 16 | Winery | Food & Beverages | 1.70× | ||
| 17 | Intersport | Shopping | 1.67× | ||
| 18 | Meditation | Health | 1.57× | ||
| 19 | Gina Tricot | Fashion & Accessoires | 1.53× | ||
| 20 | Hemnet | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.96× | |
| Sports Activity | POWER | 1.41× | |
| Price Sensitivity | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.78× | |
| Spirituality | BALANCE | 0.82× | |
| Community Orientation | OPEN | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Muscle & Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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