A data profile of the people who buy, follow and care about Meditation in Sweden — modelled from more than twelve digital signal sources. Meditation has an estimated audience of 1,507,178 people in Sweden.
Meditation has an estimated audience of 1,507,178 people in Sweden. 76.5% are female, 23.5% are male, average age 43.3. Top brand affinities: Self care, Health & wellness, Personal development, Quality of life, Mindfulness.
Top brand affinities include Self care, Health & wellness, Personal development, with strongest over-indexing on Self care (2.87× the country average).
Demographically, the Meditation audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Meditation fan in Sweden is more female, around 43.3 years old, with strong Travelling tendencies and a notable affinity for Self care.
The key figures that characterise the Meditation profile in Sweden.
76.5% are female, 23.5% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 76.5% |
| Male | 23.5% |
| Average age | 43.3 |
| Estimated audience size | 1,507,178 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Meditation audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.2% |
| Italy | 4.3% |
The strongest cross-interests of the Meditation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self care | Health | 2.87× | ||
| 02 | Mindfulness | Health | 2.51× | ||
| 03 | Wellness (alternative medicine) | Health | 2.30× | ||
| 04 | Yin yoga | Sports | 2.25× | ||
| 05 | Hatha yoga | Health | 2.05× | ||
| 06 | Melatonin | Health | 1.99× | ||
| 07 | Self-love | Health | 1.92× | ||
| 08 | Spirituality | Health | 1.91× | ||
| 09 | Bodybuilding & Fitness | Sports | 1.89× | ||
| 10 | Personal development | Business & Career | 1.88× | ||
| 11 | Self-awareness | Health | 1.86× | ||
| 12 | Health & wellness | Health | 1.76× | ||
| 13 | Healthy food | Health | 1.70× | ||
| 14 | Healthy habits | Health | 1.68× | ||
| 15 | Quality of life | Health | 1.62× | ||
| 16 | Stress (biology) | Health | 1.62× | ||
| 17 | Yoga | Sports | 1.61× | ||
| 18 | Muscle & Fitness | Sports | 1.57× | ||
| 19 | Home Decoration & Design | Home & Garden | 1.57× | ||
| 20 | Decoration | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.46× | |
| Patriotism | CONSERVATISM | 1.20× | |
| Healthy Lifestyle | BALANCE | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.68× | |
| Urban Lifestyle | OPEN | 0.83× | |
| Early Adopter Mentality | POWER | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Meditation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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