A data profile of the people who buy, follow and care about Personal development in Sweden — modelled from more than twelve digital signal sources. Personal development has an estimated audience of 1,628,392 people in Sweden.
Personal development has an estimated audience of 1,628,392 people in Sweden. 66.4% are female, 33.6% are male, average age 44.9. Top brand affinities: Swedbank, Elgiganten, Google, Happiness, Dogs.
Top brand affinities include Swedbank, Elgiganten, Google, with strongest over-indexing on Swedbank (1.75× the country average).
Demographically, the Personal development audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Personal development fan in Sweden is more female, around 44.9 years old, with strong Mindfulness tendencies and a notable affinity for Swedbank.
The key figures that characterise the Personal development profile in Sweden.
66.4% are female, 33.6% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 44.9 |
| Estimated audience size | 1,628,392 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Personal development audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 6.1% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Personal development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viral video | Internet & Social Media | 2.37× | ||
| 02 | Self-awareness | Health | 2.20× | ||
| 03 | Happiness | Health | 2.10× | ||
| 04 | Fiction books | Literature | 2.02× | ||
| 05 | Financial services | Business & Career | 1.99× | ||
| 06 | Meditation | Health | 1.88× | ||
| 07 | Hair products | Beauty & Wellness | 1.87× | ||
| 08 | Tattoos | Fashion & Accessoires | 1.86× | ||
| 09 | Dogs | Pets & Animals | 1.76× | ||
| 10 | Swedbank | Business & Career | 1.75× | ||
| 11 | Celebrity | Movies & TV | 1.73× | ||
| 12 | Meat | Food & Beverages | 1.68× | ||
| 13 | Internet & Social Media | 1.67× | |||
| 14 | Bars | Travel & Leisure | 1.63× | ||
| 15 | Higher education | Business & Career | 1.62× | ||
| 16 | Intersport | Shopping | 1.61× | ||
| 17 | Spas | Beauty & Wellness | 1.55× | ||
| 18 | Current events | Arts & Culture | 1.53× | ||
| 19 | Elgiganten | Shopping | 1.50× | ||
| 20 | Video games | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.70× | |
| Community Orientation | OPEN | 1.66× | |
| Career Orientation | POWER | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.99× | |
| Sustainability | BALANCE | 1.01× | |
| Individualism | JOY | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Personal development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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