Personal development Audience in Canada
Personal development has an estimated audience of 8,472,340 people in Canada. 59.7% are female, 40.3% are male, average age 42.8. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Innovation, Career development, Alternative medicine, Mindfulness, Anti-aging cream.
The average Personal development fan in Canada is 42.8 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Innovation, Career development, Alternative medicine, with strongest over-indexing on Innovation (1.69× the country average). Demographically, the Personal development audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Mindfulness, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Personal development fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 42.8 |
| Estimated audience size | 8,472,340 |
Audience persona
The typical Personal development fan in Canada is more female, around 42.8 years old, with strong Mindfulness tendencies and a notable affinity for Innovation.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,529,498 | 1.28× |
| British Columbia | 1,798,947 | 1.42× |
| Quebec | 1,481,870 | 0.73× |
| Alberta | 1,256,082 | 1.2× |
| Manitoba | 308,174 | 0.97× |
| Saskatchewan | 260,892 | 0.97× |
| Nova Scotia | 238,573 | 0.94× |
| New Brunswick | 177,458 | 0.91× |
| Newfoundland and Labrador | 118,108 | 0.92× |
| Prince Edward Island | 43,659 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Innovation | 1.69× | Business & Career |
| Career development | 1.72× | Business & Career |
| Alternative medicine | 1.61× | Business & Career |
| Mindfulness | 1.61× | Health |
| Anti-aging cream | 1.51× | Beauty & Wellness |
| Hypermarket | 1.59× | Shopping |
| Non-alcoholic beverage | 1.69× | Food & Beverages |
| Aerobics | 1.73× | Sports |
| Essential oil | 1.53× | Home & Garden |
| Hinduism | 1.56× | Politics & Society |
| Mineral water | 1.75× | Food & Beverages |
| Buddhism | 1.54× | Health |
| Bohemianism | 1.52× | Fashion & Accessoires |
| Low-carbohydrate diet | 1.56× | Food & Beverages |
| Tarot | 1.7× | Health |
| Pilates | 1.66× | Sports |
| Superfood | 1.59× | Food & Beverages |
| Primark | 1.69× | Shopping |
| Ayurveda | 1.64× | Health |
| Valentino | 1.68× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.61 |
| Tradition | CONSERVATISM | 1.33 |
| Career Orientation | POWER | 1.29 |
| Family Orientation | CONSERVATISM | 1.27 |
| Sustainability | BALANCE | 1.25 |
| LGBTQ+ Identity | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 6.1% |
| United Kingdom | 4.4% |
See Personal development audiences in other countries
- Personal development — Germany
- Personal development — United States
- Personal development — United Kingdom
- Personal development — France
- Personal development — Italy
- Personal development — Spain
- Personal development — Brazil
- Personal development — Japan
- Personal development — South Korea
- Personal development — India
- Personal development — Mexico
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Personal development have in Canada?
Personal development has an estimated audience of 8,472,340 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Personal development fans?
59.7% of Personal development fans are female, 40.3% are male, with an average age of 42.8 years.
Which brands do Personal development fans like most?
Personal development fans show strongest brand affinity for Innovation (1.69×), Career development (1.72×), and Alternative medicine (1.61×) over the country average.
Where do Personal development fans live in Canada?
Personal development fans in Canada are most concentrated in Ontario (reach 4,529,498), British Columbia (reach 1,798,947), and Quebec (reach 1,481,870). These three regions account for the largest share of the active audience.
What other brands do Personal development fans also like?
Beyond Personal development itself, the audience over-indexes on Career development (1.72×), Alternative medicine (1.61×), Mindfulness (1.61×), and Anti-aging cream (1.51×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Personal development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.