A data profile of the people who buy, follow and care about Personal development in Belgium — modelled from more than twelve digital signal sources. Personal development has an estimated audience of 2,752,985 people in Belgium.
Personal development has an estimated audience of 2,752,985 people in Belgium. 64.3% are female, 35.7% are male, average age 45.3. Top brand affinities: Psychology, Happiness, Kitchen, Desserts, Hairstyle.
Top brand affinities include Psychology, Happiness, Kitchen, with strongest over-indexing on Psychology (2.09× the country average).
Demographically, the Personal development audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Personal development fan in Belgium is more female, around 45.3 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.
The key figures that characterise the Personal development profile in Belgium.
64.3% are female, 35.7% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 45.3 |
| Estimated audience size | 2,752,985 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Personal development audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 6.1% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Personal development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emotional intelligence | Health | 2.47× | ||
| 02 | Self-confidence | Health | 2.31× | ||
| 03 | Psychology | Business & Career | 2.09× | ||
| 04 | Mindfulness | Health | 1.93× | ||
| 05 | Social media marketing | Business & Career | 1.74× | ||
| 06 | Self care | Health | 1.73× | ||
| 07 | Volunteering | Politics & Society | 1.71× | ||
| 08 | Happiness | Health | 1.66× | ||
| 09 | Nutrient | Food & Beverages | 1.63× | ||
| 10 | Lodging | Travel & Leisure | 1.61× | ||
| 11 | Bracelet | Fashion & Accessoires | 1.61× | ||
| 12 | Art exhibition | Arts & Culture | 1.58× | ||
| 13 | Desserts | Food & Beverages | 1.57× | ||
| 14 | Drawing | Home & Garden | 1.57× | ||
| 15 | Weddings | Kids & Family | 1.57× | ||
| 16 | Deal of the day | Shopping | 1.57× | ||
| 17 | Meditation | Health | 1.54× | ||
| 18 | Innovation | Business & Career | 1.53× | ||
| 19 | Hairstyle | Beauty & Wellness | 1.51× | ||
| 20 | Kitchen | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.87× | |
| Career Orientation | POWER | 1.37× | |
| Extroversion | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.00× | |
| Need for Security | CONSERVATISM | 1.00× | |
| DIY Mentality | THRILL | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Personal development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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