A data profile of the people who buy, follow and care about Personal development in Netherlands — modelled from more than twelve digital signal sources. Personal development has an estimated audience of 3,583,477 people in Netherlands.
Personal development has an estimated audience of 3,583,477 people in Netherlands. 66.2% are female, 33.8% are male, average age 45.8. Top brand affinities: Jumbo (supermarket), WhatsApp, Rabobank, Psychology, Walking.
Top brand affinities include Jumbo (supermarket), WhatsApp, Rabobank, with strongest over-indexing on Jumbo (supermarket) (1.8× the country average).
Demographically, the Personal development audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Mindfulness, Extroversion.
The typical Personal development fan in Netherlands is more female, around 45.8 years old, with strong Mindfulness tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Personal development profile in Netherlands.
66.2% are female, 33.8% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 45.8 |
| Estimated audience size | 3,583,477 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 35% |
of the worldwide Personal development audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 6.1% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Personal development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Walking | Sports | 2.34× | ||
| 02 | Psychology | Business & Career | 2.12× | ||
| 03 | Happiness | Health | 2.06× | ||
| 04 | Internet & Social Media | 1.84× | |||
| 05 | Hair products | Beauty & Wellness | 1.82× | ||
| 06 | Charity and causes | Business & Career | 1.81× | ||
| 07 | Jumbo (supermarket) | Shopping | 1.80× | ||
| 08 | Etos | Health | 1.72× | ||
| 09 | Rabobank | Business & Career | 1.71× | ||
| 10 | TUI | Travel & Leisure | 1.67× | ||
| 11 | Education | Business & Career | 1.65× | ||
| 12 | Hornbach | Shopping | 1.61× | ||
| 13 | Belgium | Travel & Leisure | 1.60× | ||
| 14 | ABN AMRO | Business & Career | 1.59× | ||
| 15 | Aldi | Shopping | 1.54× | ||
| 16 | Marco Borsato | Music & Radio | 1.54× | ||
| 17 | Pets | Pets & Animals | 1.52× | ||
| 18 | Current events | Arts & Culture | 1.52× | ||
| 19 | Dogs | Pets & Animals | 1.51× | ||
| 20 | Kitchen | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.97× | |
| Extroversion | THRILL | 1.53× | |
| Community Orientation | OPEN | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.94× | |
| Quality Awareness | PREMIUM | 0.97× | |
| Luxury Orientation | PREMIUM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Personal development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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