A data profile of the people who buy, follow and care about Personal development in Ireland — modelled from more than twelve digital signal sources. Personal development has an estimated audience of 1,153,337 people in Ireland.
Personal development has an estimated audience of 1,153,337 people in Ireland. 63.6% are female, 36.4% are male, average age 41.1. Top brand affinities: Psychology, Self-esteem, University, Anthropology, Apprenticeship.
Top brand affinities include Psychology, Self-esteem, University, with strongest over-indexing on Psychology (1.79× the country average).
Demographically, the Personal development audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Personal development fan in Ireland is more female, around 41.1 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.
The key figures that characterise the Personal development profile in Ireland.
63.6% are female, 36.4% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 41.1 |
| Estimated audience size | 1,153,337 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Personal development audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 6.1% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Personal development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-esteem | Health | 2.14× | ||
| 02 | Dream | Health | 2.00× | ||
| 03 | Coursera | Business & Career | 1.86× | ||
| 04 | Psychology | Business & Career | 1.79× | ||
| 05 | Collagen | Beauty & Wellness | 1.71× | ||
| 06 | Apple cider vinegar | Food & Beverages | 1.66× | ||
| 07 | Apprenticeship | Business & Career | 1.63× | ||
| 08 | Library | Literature | 1.63× | ||
| 09 | Emotional intelligence | Health | 1.62× | ||
| 10 | Anthropology | Business & Career | 1.60× | ||
| 11 | Crossword | Games | 1.60× | ||
| 12 | Career development | Business & Career | 1.57× | ||
| 13 | University | Business & Career | 1.56× | ||
| 14 | Tarot | Health | 1.56× | ||
| 15 | Reese Witherspoon | Movies & TV | 1.54× | ||
| 16 | Aromatherapy | Home & Garden | 1.53× | ||
| 17 | Kinesiology | Health | 1.52× | ||
| 18 | Vimeo | Movies & TV | 1.52× | ||
| 19 | New Zealand | Travel & Leisure | 1.51× | ||
| 20 | Employment agency | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.56× | |
| Career Orientation | POWER | 1.37× | |
| Community Orientation | OPEN | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Spirituality | BALANCE | 0.87× | |
| Social Media Usage | JOY | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Personal development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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