A data profile of the people who buy, follow and care about Personal development in Portugal — modelled from more than twelve digital signal sources. Personal development has an estimated audience of 3,991,733 people in Portugal.
The average Personal development fan in Portugal is 46.1 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Mindfulness, Horoscope, Employment website, with strongest over-indexing on Mindfulness (1.6× the country average).
Demographically, the Personal development audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Personal development fan in Portugal is more female, around 46.1 years old, with strong Mindfulness tendencies and a notable affinity for Mindfulness.
The key figures that characterise the Personal development profile in Portugal.
63.2% are female, 36.8% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 46.1 |
| Estimated audience size | 3,991,733 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 36% |
of the worldwide Personal development audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 6.1% |
| United Kingdom | 4.4% |
Where the Personal development audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~50K | 1.14× | |
| 02 | Portalegre District | ~50K | 1.13× | |
| 03 | Vila Real District | ~80K | 1.07× | |
| 04 | Évora District | ~70K | 1.06× | |
| 05 | Castelo Branco District | ~80K | 1.05× | |
| 06 | Azores | ~100K | 1.01× | |
| 07 | Viana do Castelo District | ~100K | 1.01× | |
| 08 | Viseu District | ~100K | 1.00× | |
| 09 | Madeira | ~100K | 0.99× | |
| 10 | Coimbra District | ~200K | 0.97× | |
| 11 | Leiria District | ~200K | 0.95× | |
| 12 | Aveiro District | ~300K | 0.94× | |
| 13 | Setúbal District | ~400K | 0.93× | |
| 14 | Faro District | ~200K | 0.93× | |
| 15 | Porto District | ~800K | 0.90× | |
| 16 | Santarém District | ~200K | 0.90× | |
| 17 | Lisbon District | ~1M | 0.82× |
The strongest cross-interests of the Personal development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Employment website | Business & Career | 1.66× | ||
| 02 | Raw foodism | Food & Beverages | 1.66× | ||
| 03 | Milwaukee Brewers | Sports | 1.66× | ||
| 04 | Old Testament | Politics & Society | 1.66× | ||
| 05 | Coconut milk | Food & Beverages | 1.66× | ||
| 06 | Mindfulness | Health | 1.60× | ||
| 07 | Homeopathy | Health | 1.57× | ||
| 08 | Traditional medicine | Health | 1.56× | ||
| 09 | Aromatherapy | Home & Garden | 1.56× | ||
| 10 | Horoscope | Health | 1.54× | ||
| 11 | Mineral water | Food & Beverages | 1.54× | ||
| 12 | Baking powder | Food & Beverages | 1.54× | ||
| 13 | Feng shui | Health | 1.53× | ||
| 14 | Detroit Tigers | Sports | 1.53× | ||
| 15 | Israeli cuisine | Food & Beverages | 1.53× | ||
| 16 | Gluten | Health | 1.52× | ||
| 17 | Atlanta Braves | Sports | 1.51× | ||
| 18 | Sports medicine | Health | 1.50× | ||
| 19 | Carbonated water | Food & Beverages | 1.50× | ||
| 20 | Progressive lens | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.60× | |
| Community Orientation | OPEN | 1.32× | |
| Pet Ownership | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Travelling | THRILL | 1.02× | |
| Spirituality | BALANCE | 1.03× |
Personal development has an estimated audience of 3,991,733 people in Portugal, concentrated in Lisbon District and Porto District.
63.2% of Personal development fans are female, 36.8% are male, with an average age of 46.1 years.
Personal development fans show strongest brand affinity for Mindfulness (1.6×), Horoscope (1.54×), and Employment website (1.66×) over the country average.
Personal development fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~800K), and Setúbal District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Personal development itself, the audience over-indexes on Horoscope (1.54×), Employment website (1.66×), Mineral water (1.54×), and Traditional medicine (1.56×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Personal development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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