A data profile of the people who buy, follow and care about Meditation in Portugal — modelled from more than twelve digital signal sources. Meditation has an estimated audience of 2,065,467 people in Portugal.
The average Meditation fan in Portugal is 44.4 years old, more female, and lives primarily in Porto District.
The audience is concentrated in Porto District, Lisbon District, Setúbal District.
Top brand affinities include Self-awareness, Self care, Self-love, with strongest over-indexing on Self-awareness (1.73× the country average).
Demographically, the Meditation audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Mindfulness, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Meditation fan in Portugal is more female, around 44.4 years old, with strong Mindfulness tendencies and a notable affinity for Self-awareness.
The key figures that characterise the Meditation profile in Portugal.
68.8% are female, 31.2% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 44.4 |
| Estimated audience size | 2,065,467 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Meditation audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.2% |
| Italy | 4.3% |
Where the Meditation audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Porto District | ~900K | 1.92× | |
| 02 | Santarém District | ~200K | 1.92× | |
| 03 | Faro District | ~200K | 1.37× | |
| 04 | Lisbon District | ~800K | 1.32× | |
| 05 | Madeira | ~60K | 1.05× | |
| 06 | Bragança District | ~20K | 1.01× | |
| 07 | Setúbal District | ~200K | 1.00× | |
| 08 | Portalegre District | ~20K | 1.00× | |
| 09 | Guarda District | ~30K | 0.99× | |
| 10 | Braga District | ~200K | 0.98× | |
| 11 | Coimbra District | ~100K | 0.98× | |
| 12 | Vila Real District | ~40K | 0.98× | |
| 13 | Beja District | ~30K | 0.98× | |
| 14 | Leiria District | ~100K | 0.97× | |
| 15 | Azores | ~60K | 0.97× | |
| 16 | Castelo Branco District | ~40K | 0.97× | |
| 17 | Évora District | ~40K | 0.97× | |
| 18 | Viana do Castelo District | ~50K | 0.95× | |
| 19 | Aveiro District | ~100K | 0.94× | |
| 20 | Viseu District | ~70K | 0.94× |
The strongest cross-interests of the Meditation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chakra | Health | 1.86× | ||
| 02 | Mindfulness | Health | 1.82× | ||
| 03 | Kundalini yoga | Health | 1.78× | ||
| 04 | Hatha yoga | Health | 1.76× | ||
| 05 | Self-awareness | Health | 1.73× | ||
| 06 | Self-love | Health | 1.73× | ||
| 07 | Self care | Health | 1.71× | ||
| 08 | Beauty Makeup | Beauty & Wellness | 1.66× | ||
| 09 | Wellness (alternative medicine) | Health | 1.65× | ||
| 10 | Makeup Tutorials | Beauty & Wellness | 1.64× | ||
| 11 | Reiki | Health | 1.63× | ||
| 12 | Yin yoga | Sports | 1.63× | ||
| 13 | Healing | Health | 1.62× | ||
| 14 | Empowerment | Politics & Society | 1.61× | ||
| 15 | Self-help | Health | 1.58× | ||
| 16 | Makeup brush | Beauty & Wellness | 1.55× | ||
| 17 | Hot yoga | Sports | 1.55× | ||
| 18 | Naturopathy | Health | 1.54× | ||
| 19 | Facial care | Beauty & Wellness | 1.52× | ||
| 20 | Divination | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.43× | |
| Creativity | OPEN | 1.13× | |
| Spirituality | BALANCE | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Need for Security | CONSERVATISM | 0.70× | |
| Career Orientation | POWER | 0.82× |
Meditation has an estimated audience of 2,065,467 people in Portugal, concentrated in Porto District and Lisbon District.
68.8% of Meditation fans are female, 31.2% are male, with an average age of 44.4 years.
Meditation fans show strongest brand affinity for Self-awareness (1.73×), Self care (1.71×), and Self-love (1.73×) over the country average.
Meditation fans in Portugal are most concentrated in Porto District (reach ~900K), Lisbon District (reach ~800K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Meditation itself, the audience over-indexes on Self care (1.71×), Self-love (1.73×), Mindfulness (1.82×), and Makeup Tutorials (1.64×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Meditation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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