A data profile of the people who buy, follow and care about Meditation in India — modelled from more than twelve digital signal sources. Meditation has an estimated audience of 8,110,360 people in India.
The average Meditation fan in India is 32.9 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Neem Karoli Baba, Radha Krishna, Bhakti, with strongest over-indexing on Neem Karoli Baba (1.79× the country average).
Demographically, the Meditation audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Mindfulness, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Meditation fan in India is more male, around 32.9 years old, with strong Mindfulness tendencies and a notable affinity for Neem Karoli Baba.
The key figures that characterise the Meditation profile in India.
26.9% are female, 73.1% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 26.9% |
| Male | 73.1% |
| Average age | 32.9 |
| Estimated audience size | 8,110,360 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 26% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Meditation audience comes from India.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.2% |
| Italy | 4.3% |
Where the Meditation audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Uttarakhand | ~50K | 1.38× | |
| 02 | Maharashtra | ~500K | 1.37× | |
| 03 | Madhya Pradesh | ~200K | 1.34× | |
| 04 | Punjab (region) | ~100K | 1.22× | |
| 05 | Goa | ~10K | 1.18× | |
| 06 | Karnataka | ~200K | 1.14× | |
| 07 | Chhattisgarh | ~60K | 1.12× | |
| 08 | Haryana | ~100K | 1.10× | |
| 09 | Himachal Pradesh | ~30K | 1.09× | |
| 10 | Rajasthan | ~200K | 1.07× | |
| 11 | Gujarat | ~200K | 1.06× | |
| 12 | Tripura | ~10K | 1.04× | |
| 13 | Uttar Pradesh | ~400K | 1.03× | |
| 14 | Sikkim | ~4K | 1.03× | |
| 15 | West Bengal | ~300K | 1.00× | |
| 16 | Telangana | ~100K | 1.00× | |
| 17 | Assam | ~80K | 0.97× | |
| 18 | Manipur | ~10K | 0.96× | |
| 19 | Arunachal Pradesh | ~5K | 0.96× | |
| 20 | Bihar | ~100K | 0.93× | |
| 21 | Andhra Pradesh | ~90K | 0.90× | |
| 22 | Tamil Nadu | ~200K | 0.89× | |
| 23 | Nagaland | ~5K | 0.88× | |
| 24 | Jharkhand | ~60K | 0.87× | |
| 25 | Kerala | ~100K | 0.82× | |
| 26 | Meghalaya | ~7K | 0.80× | |
| 27 | Odisha | ~70K | 0.77× | |
| 28 | Jammu and Kashmir | ~30K | 0.75× | |
| 29 | Mizoram | ~4K | 0.75× |
The strongest cross-interests of the Meditation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shiva Purana | Politics & Society | 2.25× | ||
| 02 | Bhakti movement | Politics & Society | 2.04× | ||
| 03 | Mahavatar Babaji | Politics & Society | 2.01× | ||
| 04 | Bhakti | Politics & Society | 1.92× | ||
| 05 | Radha Krishna | Movies & TV | 1.80× | ||
| 06 | Neem Karoli Baba | Politics & Society | 1.79× | ||
| 07 | Bhakti yoga | Sports | 1.78× | ||
| 08 | Mohan Bhagwat | Politics & Society | 1.78× | ||
| 09 | Narasimha | Movies & TV | 1.76× | ||
| 10 | L. K. Advani | Politics & Society | 1.74× | ||
| 11 | Om Namah Shivay (TV series) | Movie / TV Show / Series | 1.70× | ||
| 12 | Kirron Kher | Movies & TV | 1.69× | ||
| 13 | Hanuman | Politics & Society | 1.65× | ||
| 14 | Didi (footballer) | Sports | 1.65× | ||
| 15 | Hindu astrology | Politics & Society | 1.60× | ||
| 16 | Religious music | Music & Radio | 1.59× | ||
| 17 | Self-healing | Health | 1.58× | ||
| 18 | Ashram | Politics & Society | 1.58× | ||
| 19 | Women's empowerment | Politics & Society | 1.54× | ||
| 20 | Acharya | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.18× | |
| Family Orientation | CONSERVATISM | 0.92× | |
| Community Orientation | OPEN | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.65× | |
| Patriotism | CONSERVATISM | 0.69× | |
| Risk Appetite | THRILL | 0.70× |
Meditation has an estimated audience of 8,110,360 people in India, concentrated in Maharashtra and Uttar Pradesh.
26.9% of Meditation fans are female, 73.1% are male, with an average age of 32.9 years.
Meditation fans show strongest brand affinity for Neem Karoli Baba (1.79×), Radha Krishna (1.8×), and Bhakti (1.92×) over the country average.
Meditation fans in India are most concentrated in Maharashtra (reach ~500K), Uttar Pradesh (reach ~400K), and West Bengal (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Meditation itself, the audience over-indexes on Radha Krishna (1.8×), Bhakti (1.92×), Om Namah Shivay (TV series) (1.7×), and Acharya (1.52×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Meditation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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