Meditation Audience in Mexico
Meditation has an estimated audience of 5,309,685 people in Mexico. 62.3% are female, 37.7% are male, average age 32.0. Top brand affinities: Quiz, Rocío Dúrcal, Ana Gabriel, Los Temerarios, Tears.
Top brand affinities include Quiz, Rocío Dúrcal, Ana Gabriel, with strongest over-indexing on Quiz (1.52× the country average). Demographically, the Meditation audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Risk Appetite, Mindfulness.
Category: Health · Type: Topic
Demographics of Meditation fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 32.0 |
| Estimated audience size | 5,309,685 |
Audience persona
The typical Meditation fan in Mexico is more female, around 32.0 years old, with strong Risk Appetite tendencies and a notable affinity for Quiz.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Quiz | 1.52× | Games |
| Rocío Dúrcal | 1.89× | Movies & TV |
| Ana Gabriel | 1.66× | Movies & TV |
| Los Temerarios | 1.58× | Music & Radio |
| Tears | 1.73× | Health |
| Mario Benedetti | 1.54× | Literature |
| Norbit | 1.69× | Movies & TV |
| Pucca | 1.82× | Movies & TV |
| Romeo and Juliet | 1.7× | Arts & Culture |
| Wells Fargo | 1.54× | Business & Career |
| Nursery rhyme | 1.56× | Kids & Family |
| Pancreas | 1.66× | Health |
| The Iron Lady (film) | 1.81× | Movies & TV |
| Erika Buenfil | 1.5× | Movies & TV |
| Three Steps Above Heaven | 1.69× | Movies & TV |
| Ace Frehley | 1.6× | Music & Radio |
| Mizada Mohamed | 1.61× | |
| Psalms | 1.51× | Politics & Society |
| Global health | 1.64× | Politics & Society |
| Pimpinela | 1.51× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.61 |
| Mindfulness | BALANCE | 2.16 |
| Travelling | THRILL | 1.39 |
| Spirituality | BALANCE | 1.23 |
| Extroversion | THRILL | 1 |
| Creativity | OPEN | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.2% |
| Italy | 4.3% |
See Meditation audiences in other countries
More Health audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Meditation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.