A data profile of the people who buy, follow and care about Meditation in Canada — modelled from more than twelve digital signal sources. Meditation has an estimated audience of 5,520,436 people in Canada.
The average Meditation fan in Canada is 38.6 years old, more female, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include Self care, Self-love, Mindfulness, with strongest over-indexing on Self care (2.34× the country average).
Demographically, the Meditation audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.
The typical Meditation fan in Canada is more female, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Self care.
The key figures that characterise the Meditation profile in Canada.
69.2% are female, 30.8% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 38.6 |
| Estimated audience size | 5,520,436 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Meditation audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.2% |
| Italy | 4.3% |
Where the Meditation audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~4M | 5.29× | |
| 02 | New Brunswick | ~100K | 0.98× | |
| 03 | Nova Scotia | ~100K | 0.85× | |
| 04 | Manitoba | ~200K | 0.84× | |
| 05 | British Columbia | ~700K | 0.82× | |
| 06 | Alberta | ~600K | 0.82× | |
| 07 | Ontario | ~1M | 0.51× |
The strongest cross-interests of the Meditation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self care | Health | 2.34× | ||
| 02 | Self-love | Health | 2.22× | ||
| 03 | Mindfulness | Health | 2.21× | ||
| 04 | Hatha yoga | Health | 2.11× | ||
| 05 | Hot yoga | Sports | 2.01× | ||
| 06 | Self-help | Health | 1.96× | ||
| 07 | Natural skin care | Beauty & Wellness | 1.66× | ||
| 08 | Wellness (alternative medicine) | Health | 1.65× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 1.64× | ||
| 10 | Natural product | Food & Beverages | 1.61× | ||
| 11 | Makeup Tutorials | Beauty & Wellness | 1.61× | ||
| 12 | Hair Extensions | Beauty & Wellness | 1.60× | ||
| 13 | Organic product | Food & Beverages | 1.58× | ||
| 14 | Millie Bobby Brown | Movies & TV | 1.55× | ||
| 15 | Spirituality | Health | 1.53× | ||
| 16 | Moisturizer | Home & Garden | 1.53× | ||
| 17 | Lace wig | Beauty & Wellness | 1.53× | ||
| 18 | Alternative medicine | Business & Career | 1.52× | ||
| 19 | Urban Outfitters | Shopping | 1.52× | ||
| 20 | Skin care | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.52× | |
| Early Adopter Mentality | POWER | 1.29× | |
| Spirituality | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.73× | |
| Social Media Usage | JOY | 0.81× | |
| Urban Lifestyle | OPEN | 0.86× |
Meditation has an estimated audience of 5,520,436 people in Canada, concentrated in Quebec and Ontario.
69.2% of Meditation fans are female, 30.8% are male, with an average age of 38.6 years.
Meditation fans show strongest brand affinity for Self care (2.34×), Self-love (2.22×), and Mindfulness (2.21×) over the country average.
Meditation fans in Canada are most concentrated in Quebec (reach ~4M), Ontario (reach ~1M), and British Columbia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Meditation itself, the audience over-indexes on Self-love (2.22×), Mindfulness (2.21×), Skin care (1.51×), and Self-help (1.96×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Meditation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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