Meditation Audience in Canada
Meditation has an estimated audience of 5,520,436 people in Canada. 69.2% are female, 30.8% are male, average age 38.6. Top regions: Quebec, Ontario, British Columbia. Top brand affinities: Self care, Self-love, Mindfulness, Skin care, Self-help.
The average Meditation fan in Canada is 38.6 years old, more female, and lives primarily in Quebec. The audience is concentrated in Quebec, Ontario, British Columbia. Top brand affinities include Self care, Self-love, Mindfulness, with strongest over-indexing on Self care (2.34× the country average). Demographically, the Meditation audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Meditation fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 38.6 |
| Estimated audience size | 5,520,436 |
Audience persona
The typical Meditation fan in Canada is more female, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Self care.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Quebec | 4,140,327 | 5.29× |
| Ontario | 1,171,941 | 0.51× |
| British Columbia | 674,141 | 0.82× |
| Alberta | 557,689 | 0.82× |
| Manitoba | 174,297 | 0.84× |
| Nova Scotia | 140,309 | 0.85× |
| New Brunswick | 124,787 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Self care | 2.34× | Health |
| Self-love | 2.22× | Health |
| Mindfulness | 2.21× | Health |
| Skin care | 1.51× | Beauty & Wellness |
| Self-help | 1.96× | Health |
| Natural product | 1.61× | Food & Beverages |
| Spirituality | 1.53× | Health |
| Natural skin care | 1.66× | Beauty & Wellness |
| Moisturizer | 1.53× | Home & Garden |
| Organic product | 1.58× | Food & Beverages |
| Wellness (alternative medicine) | 1.65× | Health |
| Alternative medicine | 1.52× | Business & Career |
| Millie Bobby Brown | 1.55× | Movies & TV |
| Anti-aging cream | 1.64× | Beauty & Wellness |
| Hatha yoga | 2.11× | Health |
| Makeup Tutorials | 1.61× | Beauty & Wellness |
| Hot yoga | 2.01× | Sports |
| Urban Outfitters | 1.52× | Shopping |
| Hair Extensions | 1.6× | Beauty & Wellness |
| Lace wig | 1.53× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.52 |
| Early Adopter Mentality | POWER | 1.29 |
| Spirituality | BALANCE | 1.12 |
| Travelling | THRILL | 1.0 |
| Need for Security | CONSERVATISM | 0.99 |
| Design Affinity | PREMIUM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.2% |
| Italy | 4.3% |
See Meditation audiences in other countries
More Health audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Meditation have in Canada?
Meditation has an estimated audience of 5,520,436 people in Canada, concentrated in Quebec and Ontario.
What is the gender split and age of Meditation fans?
69.2% of Meditation fans are female, 30.8% are male, with an average age of 38.6 years.
Which brands do Meditation fans like most?
Meditation fans show strongest brand affinity for Self care (2.34×), Self-love (2.22×), and Mindfulness (2.21×) over the country average.
Where do Meditation fans live in Canada?
Meditation fans in Canada are most concentrated in Quebec (reach 4,140,327), Ontario (reach 1,171,941), and British Columbia (reach 674,141). These three regions account for the largest share of the active audience.
What other brands do Meditation fans also like?
Beyond Meditation itself, the audience over-indexes on Self-love (2.22×), Mindfulness (2.21×), Skin care (1.51×), and Self-help (1.96×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Meditation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.