A data profile of the people who buy, follow and care about Neem Karoli Baba in India — modelled from more than twelve digital signal sources. Neem Karoli Baba has an estimated audience of 5,196,258 people in India.
Neem Karoli Baba has an estimated audience of 5,196,258 people in India. 21.9% are female, 78.1% are male, average age 40.9. Top brand affinities: Podcast, Activism, Innovation, Energy, Fertilizer.
Top brand affinities include Podcast, Activism, Innovation, with strongest over-indexing on Podcast (3.94× the country average).
Demographically, the Neem Karoli Baba audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
The typical Neem Karoli Baba fan in India is more male, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Podcast.
The key figures that characterise the Neem Karoli Baba profile in India.
21.9% are female, 78.1% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 21.9% |
| Male | 78.1% |
| Average age | 40.9 |
| Estimated audience size | 5,196,258 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 24% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Neem Karoli Baba audience comes from India.
| Country | Share |
|---|---|
| India | 95.3% |
| United States | 3.1% |
| United Kingdom | 0.7% |
The strongest cross-interests of the Neem Karoli Baba audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Podcast | Music & Radio | 3.94× | ||
| 02 | Monopoly (game) | Games | 3.88× | ||
| 03 | Nobel Peace Prize | Politics & Society | 3.34× | ||
| 04 | Fertilizer | Home & Garden | 2.94× | ||
| 05 | Activism | Politics & Society | 2.80× | ||
| 06 | Single malt whisky | Food & Beverages | 2.76× | ||
| 07 | Renewable energy | Business & Career | 2.74× | ||
| 08 | Sustainable energy | Home & Garden | 2.70× | ||
| 09 | Traditional medicine | Health | 2.69× | ||
| 10 | NASDAQ | Business & Career | 2.67× | ||
| 11 | Animal rights | Politics & Society | 2.58× | ||
| 12 | Sugar substitute | Food & Beverages | 2.50× | ||
| 13 | Innovation | Business & Career | 2.32× | ||
| 14 | Sustainability | Politics & Society | 1.95× | ||
| 15 | Microwave oven | Home & Garden | 1.81× | ||
| 16 | Meditation | Health | 1.79× | ||
| 17 | Nonprofit organization | Politics & Society | 1.66× | ||
| 18 | Yoga | Sports | 1.62× | ||
| 19 | Energy | Home & Garden | 1.55× | ||
| 20 | Ayurveda | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.90× | |
| Early Adopter Mentality | POWER | 1.89× | |
| DIY Mentality | THRILL | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.59× | |
| Price Sensitivity | PREMIUM | 0.66× | |
| Pet Ownership | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Neem Karoli Baba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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