A data profile of the people who buy, follow and care about Meditation in Ireland — modelled from more than twelve digital signal sources. Meditation has an estimated audience of 923,276 people in Ireland.
Meditation has an estimated audience of 923,276 people in Ireland. 72.6% are female, 27.4% are male, average age 42.8. Top brand affinities: Self-love, Mindfulness, Self care, Self-awareness, Self-help.
Top brand affinities include Self-love, Mindfulness, Self care, with strongest over-indexing on Self-love (1.89× the country average).
Demographically, the Meditation audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Meditation fan in Ireland is more female, around 42.8 years old, with strong Design Affinity tendencies and a notable affinity for Self-love.
The key figures that characterise the Meditation profile in Ireland.
72.6% are female, 27.4% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 42.8 |
| Estimated audience size | 923,276 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide Meditation audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.2% |
| Italy | 4.3% |
The strongest cross-interests of the Meditation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-love | Health | 1.89× | ||
| 02 | Kundalini yoga | Health | 1.82× | ||
| 03 | Yin yoga | Sports | 1.79× | ||
| 04 | Mindfulness | Health | 1.77× | ||
| 05 | Self care | Health | 1.73× | ||
| 06 | Hatha yoga | Health | 1.71× | ||
| 07 | Hot yoga | Sports | 1.70× | ||
| 08 | Self-healing | Health | 1.67× | ||
| 09 | Serotonin | Health | 1.63× | ||
| 10 | Self-help | Health | 1.62× | ||
| 11 | Gastroenterology | Health | 1.62× | ||
| 12 | Self-awareness | Health | 1.61× | ||
| 13 | Healing | Health | 1.59× | ||
| 14 | Crystal healing | Health | 1.59× | ||
| 15 | Spiritual practice | Health | 1.57× | ||
| 16 | Nondualism | Politics & Society | 1.57× | ||
| 17 | Relaxation technique | Health | 1.54× | ||
| 18 | Reiki | Health | 1.53× | ||
| 19 | Energy level | Home & Garden | 1.51× | ||
| 20 | Empowerment | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.10× | |
| Travelling | THRILL | 0.97× | |
| Patriotism | CONSERVATISM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.62× | |
| Need for Security | CONSERVATISM | 0.93× | |
| Patriotism | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Meditation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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