A data profile of the people who buy, follow and care about Mindfulness in Ireland — modelled from more than twelve digital signal sources. Mindfulness has an estimated audience of 670,506 people in Ireland.
Mindfulness has an estimated audience of 670,506 people in Ireland. 77.0% are female, 23.0% are male, average age 43.2. Top brand affinities: Meditation, Self-love, Self care, Self-awareness, Spirituality.
Top brand affinities include Meditation, Self-love, Self care, with strongest over-indexing on Meditation (1.67× the country average).
Demographically, the Mindfulness audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Mindfulness fan in Ireland is more female, around 43.2 years old, with strong Design Affinity tendencies and a notable affinity for Meditation.
The key figures that characterise the Mindfulness profile in Ireland.
77.0% are female, 23.0% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 77.0% |
| Male | 23.0% |
| Average age | 43.2 |
| Estimated audience size | 670,506 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Mindfulness audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.9% |
| Italy | 4.7% |
The strongest cross-interests of the Mindfulness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-love | Health | 2.00× | ||
| 02 | Self care | Health | 1.79× | ||
| 03 | Gastroenterology | Health | 1.79× | ||
| 04 | Serotonin | Health | 1.77× | ||
| 05 | Self-help | Health | 1.72× | ||
| 06 | Yin yoga | Sports | 1.70× | ||
| 07 | Hot yoga | Sports | 1.69× | ||
| 08 | Meditation | Health | 1.67× | ||
| 09 | Hatha yoga | Health | 1.67× | ||
| 10 | Self-awareness | Health | 1.65× | ||
| 11 | Kundalini yoga | Health | 1.62× | ||
| 12 | Buddhism | Health | 1.61× | ||
| 13 | Reiki | Health | 1.61× | ||
| 14 | Relaxation technique | Health | 1.58× | ||
| 15 | Healing | Health | 1.57× | ||
| 16 | Energy level | Home & Garden | 1.56× | ||
| 17 | Spiritual practice | Health | 1.55× | ||
| 18 | Hormone | Health | 1.54× | ||
| 19 | Spirituality | Health | 1.53× | ||
| 20 | Mind–body interventions | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.09× | |
| Travelling | THRILL | 0.94× | |
| Need for Security | CONSERVATISM | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.51× | |
| Patriotism | CONSERVATISM | 0.86× | |
| Need for Security | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Mindfulness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.