A data profile of the people who buy, follow and care about Mindfulness in Netherlands — modelled from more than twelve digital signal sources. Mindfulness has an estimated audience of 1,631,593 people in Netherlands.
The average Mindfulness fan in Netherlands is 42.2 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Self-awareness, Self-love, Meditation, with strongest over-indexing on Self-awareness (2.6× the country average).
Demographically, the Mindfulness audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Mindfulness fan in Netherlands is more female, around 42.2 years old, with strong Design Affinity tendencies and a notable affinity for Self-awareness.
The key figures that characterise the Mindfulness profile in Netherlands.
74.8% are female, 25.2% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 42.2 |
| Estimated audience size | 1,631,593 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 24% |
of the worldwide Mindfulness audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.9% |
| Italy | 4.7% |
Where the Mindfulness audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gelderland | ~200K | 1.18× | |
| 02 | North Brabant | ~300K | 1.12× | |
| 03 | Friesland | ~70K | 1.06× | |
| 04 | Overijssel | ~100K | 1.04× | |
| 05 | North Holland | ~300K | 1.02× | |
| 06 | Limburg | ~100K | 1.02× | |
| 07 | Drenthe | ~50K | 0.99× | |
| 08 | Zuid-Holland | ~400K | 0.95× | |
| 09 | Groningen | ~50K | 0.91× | |
| 10 | Utrecht | ~100K | 0.87× | |
| 11 | Flevoland | ~40K | 0.87× |
The strongest cross-interests of the Mindfulness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-love | Health | 2.96× | ||
| 02 | Burnout (psychology) | Health | 2.81× | ||
| 03 | Self-awareness | Health | 2.60× | ||
| 04 | Healing | Health | 2.54× | ||
| 05 | Meditation | Health | 2.33× | ||
| 06 | Self-help | Health | 2.13× | ||
| 07 | Self-confidence | Health | 1.94× | ||
| 08 | Magnesium | Health | 1.86× | ||
| 09 | Spirituality | Health | 1.82× | ||
| 10 | Personal development | Business & Career | 1.77× | ||
| 11 | Natural product | Food & Beverages | 1.73× | ||
| 12 | Stress (biology) | Health | 1.67× | ||
| 13 | Natural skin care | Beauty & Wellness | 1.61× | ||
| 14 | Leven, Fife | Travel & Leisure | 1.59× | ||
| 15 | Organic product | Food & Beverages | 1.58× | ||
| 16 | Libelle | Pets & Animals | 1.55× | ||
| 17 | Skin care | Beauty & Wellness | 1.53× | ||
| 18 | Self-knowledge (psychology) | Health | 1.52× | ||
| 19 | Therapy | Health | 1.51× | ||
| 20 | Yoga | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.43× | |
| Early Adopter Mentality | POWER | 1.41× | |
| Patriotism | CONSERVATISM | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.56× | |
| Social Media Usage | JOY | 0.65× | |
| Travelling | THRILL | 0.67× |
Mindfulness has an estimated audience of 1,631,593 people in Netherlands, concentrated in Zuid-Holland and North Holland.
74.8% of Mindfulness fans are female, 25.2% are male, with an average age of 42.2 years.
Mindfulness fans show strongest brand affinity for Self-awareness (2.6×), Self-love (2.96×), and Meditation (2.33×) over the country average.
Mindfulness fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~300K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Mindfulness itself, the audience over-indexes on Self-love (2.96×), Meditation (2.33×), Personal development (1.77×), and Stress (biology) (1.67×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Mindfulness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.