A data profile of the people who buy, follow and care about Yoga in Netherlands — modelled from more than twelve digital signal sources. Yoga has an estimated audience of 2,097,700 people in Netherlands.
The average Yoga fan in Netherlands is 44.4 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Meditation, Magnesium, Libelle, with strongest over-indexing on Meditation (1.69× the country average).
Demographically, the Yoga audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Yoga fan in Netherlands is more female, around 44.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Meditation.
The key figures that characterise the Yoga profile in Netherlands.
67.9% are female, 32.1% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 44.4 |
| Estimated audience size | 2,097,700 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Yoga audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.2% |
| India | 4.6% |
Where the Yoga audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~700K | 1.78× | |
| 02 | Zuid-Holland | ~600K | 1.20× | |
| 03 | Utrecht | ~200K | 1.17× | |
| 04 | North Brabant | ~300K | 1.00× | |
| 05 | Gelderland | ~300K | 0.96× | |
| 06 | Friesland | ~80K | 0.95× | |
| 07 | Overijssel | ~100K | 0.90× | |
| 08 | Limburg | ~100K | 0.88× | |
| 09 | Flevoland | ~50K | 0.87× | |
| 10 | Drenthe | ~60K | 0.86× | |
| 11 | Groningen | ~60K | 0.82× | |
| 12 | Zeeland | ~30K | 0.74× |
The strongest cross-interests of the Yoga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paperback | Literature | 2.20× | ||
| 02 | Burnout (psychology) | Health | 2.16× | ||
| 03 | Magnesium | Health | 1.91× | ||
| 04 | Web conferencing | Technology & Electronics | 1.88× | ||
| 05 | Immune system | Health | 1.86× | ||
| 06 | Adult education | Business & Career | 1.80× | ||
| 07 | Cholesterol | Food & Beverages | 1.77× | ||
| 08 | Kundalini yoga | Health | 1.76× | ||
| 09 | Meditation | Health | 1.69× | ||
| 10 | Yin yoga | Sports | 1.67× | ||
| 11 | Mediumship | Politics & Society | 1.65× | ||
| 12 | Fitness boot camp | Sports | 1.61× | ||
| 13 | Libelle | Pets & Animals | 1.60× | ||
| 14 | Bonprix | Shopping | 1.58× | ||
| 15 | Caregiver | Health | 1.58× | ||
| 16 | Self care | Health | 1.56× | ||
| 17 | Cortisol | Health | 1.56× | ||
| 18 | Hatha yoga | Health | 1.55× | ||
| 19 | Loods 5 | Home & Garden | 1.54× | ||
| 20 | Stress (biology) | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.32× | |
| Need for Security | CONSERVATISM | 1.11× | |
| Design Affinity | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.54× | |
| Healthy Lifestyle | BALANCE | 0.92× | |
| Travelling | THRILL | 0.95× |
Yoga has an estimated audience of 2,097,700 people in Netherlands, concentrated in North Holland and Zuid-Holland.
67.9% of Yoga fans are female, 32.1% are male, with an average age of 44.4 years.
Yoga fans show strongest brand affinity for Meditation (1.69×), Magnesium (1.91×), and Libelle (1.6×) over the country average.
Yoga fans in Netherlands are most concentrated in North Holland (reach ~700K), Zuid-Holland (reach ~600K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Yoga itself, the audience over-indexes on Magnesium (1.91×), Libelle (1.6×), Stress (biology) (1.53×), and Self care (1.56×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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