A data profile of the people who buy, follow and care about Spirituality in Netherlands — modelled from more than twelve digital signal sources. Spirituality has an estimated audience of 1,660,552 people in Netherlands.
Spirituality has an estimated audience of 1,660,552 people in Netherlands. 72.8% are female, 27.2% are male, average age 43.4. Top brand affinities: Shopping and fashion, Love & Sex, Pathé, Moulin Rouge!, Margot Robbie.
Top brand affinities include Shopping and fashion, Love & Sex, Pathé, with strongest over-indexing on Shopping and fashion (4.42× the country average).
Demographically, the Spirituality audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Mindfulness, Tradition.
The typical Spirituality fan in Netherlands is more female, around 43.4 years old, with strong Mindfulness tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Spirituality profile in Netherlands.
72.8% are female, 27.2% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 72.8% |
| Male | 27.2% |
| Average age | 43.4 |
| Estimated audience size | 1,660,552 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Spirituality audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 24.9% |
| Japan | 5.6% |
| Brazil | 4.6% |
The strongest cross-interests of the Spirituality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 4.42× | ||
| 02 | Love & Sex | Kids & Family | 4.42× | ||
| 03 | Christmas tree | Kids & Family | 4.42× | ||
| 04 | BTS | Music & Radio | 4.42× | ||
| 05 | Helen Mirren | Movies & TV | 4.42× | ||
| 06 | Moulin Rouge! | Movies & TV | 4.22× | ||
| 07 | Margot Robbie | Movies & TV | 3.10× | ||
| 08 | Poetry | Literature | 2.11× | ||
| 09 | Stranger Things | Movies & TV | 2.09× | ||
| 10 | Activism | Politics & Society | 1.99× | ||
| 11 | Real property | Home & Garden | 1.90× | ||
| 12 | Game consoles | Technology & Electronics | 1.85× | ||
| 13 | Mindfulness | Health | 1.82× | ||
| 14 | Meditation | Health | 1.76× | ||
| 15 | Michael Jackson | Music & Radio | 1.66× | ||
| 16 | Movie theater | Movies & TV | 1.66× | ||
| 17 | Fine art | Business & Career | 1.57× | ||
| 18 | Pathé | Music & Radio | 1.56× | ||
| 19 | Organic food | Food & Beverages | 1.52× | ||
| 20 | Contemporary art | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.02× | |
| Tradition | CONSERVATISM | 1.61× | |
| Spirituality | BALANCE | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.85× | |
| Social Media Usage | JOY | 0.94× | |
| Need for Security | CONSERVATISM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Spirituality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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