A data profile of the people who buy, follow and care about Spirituality in United Kingdom — modelled from more than twelve digital signal sources. Spirituality has an estimated audience of 5,740,332 people in United Kingdom.
The average Spirituality fan in United Kingdom is 40.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Philanthropy, Wikipedia, Do it yourself (DIY), with strongest over-indexing on Philanthropy (2.98× the country average).
Demographically, the Spirituality audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Spirituality fan in United Kingdom is more female, around 40.5 years old, with strong Mindfulness tendencies and a notable affinity for Philanthropy.
The key figures that characterise the Spirituality profile in United Kingdom.
70.5% are female, 29.5% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 40.5 |
| Estimated audience size | 5,740,332 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Spirituality audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.9% |
| Japan | 5.6% |
| Brazil | 4.6% |
Where the Spirituality audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.46× | |
| 02 | Yorkshire and the Humber | ~600K | 1.24× | |
| 03 | East of England | ~600K | 1.23× | |
| 04 | England | ~4.5M | 1.10× | |
| 05 | North East | ~200K | 1.02× | |
| 06 | Northern Ireland | ~200K | 1.00× | |
| 07 | Wales | ~300K | 0.98× | |
| 08 | South East | ~700K | 0.94× | |
| 09 | Scotland | ~500K | 0.94× | |
| 10 | South West | ~400K | 0.86× | |
| 11 | East Midlands | ~300K | 0.85× | |
| 12 | North West | ~400K | 0.59× |
The strongest cross-interests of the Spirituality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | La Roche-Posay | Beauty & Wellness | 4.25× | ||
| 02 | Diabetes mellitus awareness | Health | 3.00× | ||
| 03 | Philanthropy | Arts & Culture | 2.98× | ||
| 04 | Drinking establishment | Food & Beverages | 2.92× | ||
| 05 | Tax refund | Business & Career | 2.84× | ||
| 06 | Bank of Scotland | Business & Career | 2.35× | ||
| 07 | Mindfulness | Health | 2.30× | ||
| 08 | Wikipedia | Internet & Social Media | 2.25× | ||
| 09 | Activism | Politics & Society | 2.02× | ||
| 10 | Self-love | Health | 2.00× | ||
| 11 | Kitchenware | Home & Garden | 1.97× | ||
| 12 | Local food | Food & Beverages | 1.78× | ||
| 13 | Meditation | Health | 1.75× | ||
| 14 | Art museum | Arts & Culture | 1.75× | ||
| 15 | Etsy | Fashion & Accessoires | 1.68× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.62× | ||
| 17 | Waterstones | Literature | 1.57× | ||
| 18 | Fine art | Business & Career | 1.57× | ||
| 19 | Ryanair | Travel & Leisure | 1.56× | ||
| 20 | Travelodge | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.61× | |
| Community Orientation | OPEN | 1.67× | |
| Spirituality | BALANCE | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.79× | |
| Price Sensitivity | PREMIUM | 0.85× | |
| Need for Security | CONSERVATISM | 0.94× |
Spirituality has an estimated audience of 5,740,332 people in United Kingdom, concentrated in England and South East.
70.5% of Spirituality fans are female, 29.5% are male, with an average age of 40.5 years.
Spirituality fans show strongest brand affinity for Philanthropy (2.98×), Wikipedia (2.25×), and Do it yourself (DIY) (1.62×) over the country average.
Spirituality fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~700K), and East of England (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Spirituality itself, the audience over-indexes on Wikipedia (2.25×), Do it yourself (DIY) (1.62×), Ryanair (1.56×), and Local food (1.78×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Spirituality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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