A data profile of the people who buy, follow and care about Mindfulness in India — modelled from more than twelve digital signal sources. Mindfulness has an estimated audience of 3,102,288 people in India.
The average Mindfulness fan in India is 33.2 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include Self care, Health & wellness, Self-love, with strongest over-indexing on Self care (2.38× the country average).
Demographically, the Mindfulness audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Mindfulness fan in India is more male, around 33.2 years old, with strong Mindfulness tendencies and a notable affinity for Self care.
The key figures that characterise the Mindfulness profile in India.
30.5% are female, 69.5% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 30.5% |
| Male | 69.5% |
| Average age | 33.2 |
| Estimated audience size | 3,102,288 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Mindfulness audience comes from India.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.9% |
| Italy | 4.7% |
Where the Mindfulness audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~100K | 1.36× | |
| 02 | Karnataka | ~100K | 1.30× | |
| 03 | Maharashtra | ~200K | 1.28× | |
| 04 | Kerala | ~60K | 1.27× | |
| 05 | Uttarakhand | ~20K | 1.27× | |
| 06 | Haryana | ~50K | 1.14× | |
| 07 | Sikkim | ~2K | 1.13× | |
| 08 | Goa | ~4K | 1.11× | |
| 09 | Arunachal Pradesh | ~2K | 1.05× | |
| 10 | Telangana | ~50K | 1.04× | |
| 11 | Punjab (region) | ~40K | 1.04× | |
| 12 | Andhra Pradesh | ~40K | 1.02× | |
| 13 | Manipur | ~4K | 1.02× | |
| 14 | Nagaland | ~2K | 1.02× | |
| 15 | Himachal Pradesh | ~10K | 1.01× | |
| 16 | Meghalaya | ~3K | 0.99× | |
| 17 | Mizoram | ~2K | 0.94× | |
| 18 | Tripura | ~4K | 0.93× | |
| 19 | Assam | ~30K | 0.90× | |
| 20 | Jharkhand | ~20K | 0.88× | |
| 21 | Madhya Pradesh | ~50K | 0.87× | |
| 22 | Chhattisgarh | ~20K | 0.87× | |
| 23 | Jammu and Kashmir | ~10K | 0.84× | |
| 24 | Gujarat | ~70K | 0.83× | |
| 25 | Uttar Pradesh | ~100K | 0.80× | |
| 26 | West Bengal | ~80K | 0.80× | |
| 27 | Rajasthan | ~60K | 0.79× | |
| 28 | Odisha | ~20K | 0.69× | |
| 29 | Bihar | ~40K | 0.66× |
The strongest cross-interests of the Mindfulness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | health | Health | 3.01× | ||
| 02 | Self-love | Health | 2.54× | ||
| 03 | Self care | Health | 2.38× | ||
| 04 | Anarkali Salwar Suit | Fashion & Accessoires | 2.03× | ||
| 05 | Motivational speaking | Business & Career | 1.83× | ||
| 06 | BTS | Music & Radio | 1.75× | ||
| 07 | Meditation | Health | 1.72× | ||
| 08 | Bridesmaid | Kids & Family | 1.70× | ||
| 09 | Wedding Planners | Kids & Family | 1.70× | ||
| 10 | Wedding videography | Kids & Family | 1.61× | ||
| 11 | Personal development | Business & Career | 1.58× | ||
| 12 | Wardrobe | Fashion & Accessoires | 1.58× | ||
| 13 | Health & wellness | Health | 1.56× | ||
| 14 | Skin care | Beauty & Wellness | 1.56× | ||
| 15 | Handmade jewelry | Fashion & Accessoires | 1.56× | ||
| 16 | Jewelry design | Fashion & Accessoires | 1.53× | ||
| 17 | Shalwar kameez | Fashion & Accessoires | 1.52× | ||
| 18 | Designer clothing | Fashion & Accessoires | 1.52× | ||
| 19 | Sari-sari store | Shopping | 1.52× | ||
| 20 | Cotton | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.67× | |
| Healthy Lifestyle | BALANCE | 1.17× | |
| Indulgence | JOY | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Need for Security | CONSERVATISM | 0.71× | |
| Quality Awareness | PREMIUM | 0.81× |
Mindfulness has an estimated audience of 3,102,288 people in India, concentrated in Maharashtra and Uttar Pradesh.
30.5% of Mindfulness fans are female, 69.5% are male, with an average age of 33.2 years.
Mindfulness fans show strongest brand affinity for Self care (2.38×), Health & wellness (1.56×), and Self-love (2.54×) over the country average.
Mindfulness fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~100K), and Tamil Nadu (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Mindfulness itself, the audience over-indexes on Health & wellness (1.56×), Self-love (2.54×), Cotton (1.5×), and Bridesmaid (1.7×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Mindfulness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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