A data profile of the people who buy, follow and care about Wardrobe in India — modelled from more than twelve digital signal sources. Wardrobe has an estimated audience of 8,191,080 people in India.
Wardrobe has an estimated audience of 8,191,080 people in India. 38.7% are female, 61.3% are male, average age 34.5. Top brand affinities: Blanket, Renovation, Quilting, IKEA, Shoes.
Top brand affinities include Blanket, Renovation, Quilting, with strongest over-indexing on Blanket (8.3× the country average).
Demographically, the Wardrobe audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Wardrobe fan in India is more male, around 34.5 years old, with strong Quality Awareness tendencies and a notable affinity for Blanket.
The key figures that characterise the Wardrobe profile in India.
38.7% are female, 61.3% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 34.5 |
| Estimated audience size | 8,191,080 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 32% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Wardrobe audience comes from India.
| Country | Share |
|---|---|
| India | 11.7% |
| United States | 10.9% |
| United Kingdom | 6.7% |
The strongest cross-interests of the Wardrobe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blanket | Home & Garden | 8.30× | ||
| 02 | Quilting | Home & Garden | 7.92× | ||
| 03 | Renovation | Home & Garden | 3.33× | ||
| 04 | IKEA | Home & Garden | 2.99× | ||
| 05 | Dyson | Home & Garden | 2.64× | ||
| 06 | Kitchenware | Home & Garden | 2.53× | ||
| 07 | Microwave oven | Home & Garden | 2.41× | ||
| 08 | Cabinetry | Home & Garden | 2.35× | ||
| 09 | Art exhibition | Arts & Culture | 1.89× | ||
| 10 | High-net-worth individual | Business & Career | 1.81× | ||
| 11 | Bracelet | Fashion & Accessoires | 1.76× | ||
| 12 | Necklace | Fashion & Accessoires | 1.76× | ||
| 13 | Men's clothing | Fashion & Accessoires | 1.63× | ||
| 14 | Trousers | Fashion & Accessoires | 1.63× | ||
| 15 | Skin care | Beauty & Wellness | 1.56× | ||
| 16 | Handmade jewelry | Fashion & Accessoires | 1.56× | ||
| 17 | Hairstyle | Beauty & Wellness | 1.55× | ||
| 18 | Furniture | Home & Garden | 1.54× | ||
| 19 | Adventure travel | Travel & Leisure | 1.52× | ||
| 20 | Shoes | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.74× | |
| Convenience Orientation | PREMIUM | 2.29× | |
| Design Affinity | PREMIUM | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Tradition | CONSERVATISM | 0.63× | |
| Social Media Usage | JOY | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Wardrobe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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