Wardrobe Audience in United States

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Wardrobe has an estimated audience of 7,626,240 people in United States. 68.7% are female, 31.3% are male, average age 43.5. Top regions: California, New York, Texas. Top brand affinities: Home equity, The Devil's Rejects, Product design, Jesse Plemons, JDSU.

The average Wardrobe fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Home equity, The Devil's Rejects, Product design, with strongest over-indexing on Home equity (2× the country average). Demographically, the Wardrobe audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Design Affinity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Wardrobe fans

Demographic split for Wardrobe audience in United States
MetricValue
Female68.7%
Male31.3%
Average age43.5
Estimated audience size7,626,240

Audience persona

The typical Wardrobe fan in United States is more female, around 43.5 years old, with strong Design Affinity tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Wardrobe in United States
RegionReachAffinity
California1,145,5221.37×
New York771,5701.81×
Texas719,7841.1×
Florida526,4271.02×
Illinois310,5561.22×
Pennsylvania310,5171.21×
New Jersey280,6011.45×
Georgia252,6121.08×
North Carolina246,3021.07×
Virginia231,2371.24×
Ohio227,2480.97×
Massachusetts212,3681.41×
Michigan209,6001.05×
Washington174,0091.14×
Maryland164,0141.25×
Missouri147,6031.2×
Tennessee146,2220.96×
Arizona142,7240.92×
Indiana133,3390.96×
Colorado110,9570.92×
Minnesota101,9110.93×
Alabama97,7780.92×
South Carolina95,4310.83×
Wisconsin94,8870.83×
Kentucky93,7260.98×
Connecticut90,8161.19×
Oregon87,9731.01×
Louisiana74,5400.76×
Oklahoma71,4070.84×
Nevada63,6300.86×
Utah61,4960.9×
Kansas55,9600.93×
Arkansas54,1490.86×
Mississippi53,5490.85×
Iowa50,8070.81×
West Virginia37,3521.05×
Nebraska31,7080.83×
Idaho30,8930.81×
New Hampshire30,7971.02×
New Mexico29,7530.78×
Maine29,5501.08×
Washington, District of Columbia28,6971.25×
Hawaii27,9320.85×
Rhode Island27,6511.14×
Delaware17,7070.84×
Montana14,8490.7×
Alaska12,9890.8×
South Dakota12,0580.68×
Vermont11,9040.89×
North Dakota11,1700.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wardrobe audience
BrandAffinityCategory
Home equity2×Home & Garden
The Devil's Rejects9.64×Movies & TV
Product design1.67×Business & Career
Jesse Plemons2.35×Movies & TV
JDSU1.91×Business & Career
Nebraska Cornhuskers football2.13×Sports
Mothercare1.91×Kids & Family
Women's empowerment2.26×Politics & Society
Urban horticulture1.92×Home & Garden
Kendra Scott1.53×Fashion & Accessoires
Nurse educator3.89×Kids & Family
Soldering iron1.63×Home & Garden
Charlamagne Tha God4.52×Movies & TV
Hebe2.97×Home & Garden
Cam Ward1.66×Sports
Jeep Wagoneer2.45×Cars & Mobility
Cachorro2.25×Pets & Animals
Iron Man (film)1.96×Movies & TV
Jaws2.17×Movies & TV
Vicky Kaushal5.43×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wardrobe audience
TraitClusterScore
Design AffinityPREMIUM1.88
Price SensitivityPREMIUM1.55
Quality AwarenessPREMIUM1.52
CreativityOPEN1.49
IndulgenceJOY1.34
SustainabilityBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Wardrobe
CountryShare
India11.7%
United States10.9%
United Kingdom6.7%

See Wardrobe audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Wardrobe have in United States?

Wardrobe has an estimated audience of 7,626,240 people in United States, concentrated in California and New York.

What is the gender split and age of Wardrobe fans?

68.7% of Wardrobe fans are female, 31.3% are male, with an average age of 43.5 years.

Which brands do Wardrobe fans like most?

Wardrobe fans show strongest brand affinity for Home equity (2×), The Devil's Rejects (9.64×), and Product design (1.67×) over the country average.

Where do Wardrobe fans live in United States?

Wardrobe fans in United States are most concentrated in California (reach 1,145,522), New York (reach 771,570), and Texas (reach 719,784). These three regions account for the largest share of the active audience.

What other brands do Wardrobe fans also like?

Beyond Wardrobe itself, the audience over-indexes on The Devil's Rejects (9.64×), Product design (1.67×), Jesse Plemons (2.35×), and JDSU (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wardrobe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.