A data profile of the people who buy, follow and care about Yoga in Sweden — modelled from more than twelve digital signal sources. Yoga has an estimated audience of 1,397,336 people in Sweden.
Yoga has an estimated audience of 1,397,336 people in Sweden. 68.7% are female, 31.3% are male, average age 46.5. Top brand affinities: Gina Tricot, Lindex, Ellos, KappAhl, Danish design.
Top brand affinities include Gina Tricot, Lindex, Ellos, with strongest over-indexing on Gina Tricot (1.52× the country average).
Demographically, the Yoga audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Healthy Lifestyle, Early Adopter Mentality.
The typical Yoga fan in Sweden is more female, around 46.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Gina Tricot.
The key figures that characterise the Yoga profile in Sweden.
68.7% are female, 31.3% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 46.5 |
| Estimated audience size | 1,397,336 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Yoga audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.2% |
| India | 4.6% |
The strongest cross-interests of the Yoga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yin yoga | Sports | 2.10× | ||
| 02 | Self care | Health | 1.80× | ||
| 03 | Sports bra | Fashion & Accessoires | 1.80× | ||
| 04 | Ellos | Shopping | 1.69× | ||
| 05 | Landscape design | Business & Career | 1.68× | ||
| 06 | Meditation | Health | 1.67× | ||
| 07 | Cellbes | Fashion & Accessoires | 1.65× | ||
| 08 | Bulgarian lev | Politics & Society | 1.63× | ||
| 09 | Jotex | Shopping | 1.63× | ||
| 10 | Flower garden | Home & Garden | 1.62× | ||
| 11 | Symptom | Health | 1.61× | ||
| 12 | Stress (biology) | Health | 1.59× | ||
| 13 | Joint | Health | 1.59× | ||
| 14 | Blouse | Fashion & Accessoires | 1.57× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.56× | ||
| 16 | KappAhl | Fashion & Accessoires | 1.54× | ||
| 17 | Danish design | Home & Garden | 1.54× | ||
| 18 | Hemtex | Home & Garden | 1.54× | ||
| 19 | Gina Tricot | Fashion & Accessoires | 1.52× | ||
| 20 | Lindex | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.95× | |
| Early Adopter Mentality | POWER | 0.91× | |
| Travelling | THRILL | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.67× | |
| Design Affinity | PREMIUM | 0.68× | |
| Social Media Usage | JOY | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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