A data profile of the people who buy, follow and care about Yoga in Norway — modelled from more than twelve digital signal sources. Yoga has an estimated audience of 692,065 people in Norway.
Yoga has an estimated audience of 692,065 people in Norway. 68.6% are female, 31.4% are male, average age 46.5. Top brand affinities: Knitting, Self care, Health & wellness, Knitting needle, Søstrene Grene.
Top brand affinities include Knitting, Self care, Health & wellness, with strongest over-indexing on Knitting (1.57× the country average).
Demographically, the Yoga audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Yoga fan in Norway is more female, around 46.5 years old, with strong Travelling tendencies and a notable affinity for Knitting.
The key figures that characterise the Yoga profile in Norway.
68.6% are female, 31.4% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 46.5 |
| Estimated audience size | 692,065 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 38% |
of the worldwide Yoga audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.2% |
| India | 4.6% |
The strongest cross-interests of the Yoga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self care | Health | 2.19× | ||
| 02 | Stomach | Health | 1.84× | ||
| 03 | Human gastrointestinal tract | Health | 1.80× | ||
| 04 | Meditation | Health | 1.72× | ||
| 05 | Web conferencing | Technology & Electronics | 1.68× | ||
| 06 | Forskning.no | Health | 1.65× | ||
| 07 | Blouse | Fashion & Accessoires | 1.64× | ||
| 08 | Ellos | Shopping | 1.64× | ||
| 09 | Ravelry | Internet & Social Media | 1.63× | ||
| 10 | Cashmere wool | Fashion & Accessoires | 1.61× | ||
| 11 | Patient | Health | 1.58× | ||
| 12 | Knitting | Home & Garden | 1.57× | ||
| 13 | Symptom | Health | 1.55× | ||
| 14 | Søstrene Grene | Fashion & Accessoires | 1.54× | ||
| 15 | Immune system | Health | 1.54× | ||
| 16 | Health & wellness | Health | 1.53× | ||
| 17 | Knitting needle | Fashion & Accessoires | 1.51× | ||
| 18 | Danish design | Home & Garden | 1.51× | ||
| 19 | Tights | Fashion & Accessoires | 1.51× | ||
| 20 | Skirt | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.02× | |
| Patriotism | CONSERVATISM | 0.86× | |
| Social Media Usage | JOY | 0.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.67× | |
| Patriotism | CONSERVATISM | 0.86× | |
| Travelling | THRILL | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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