A data profile of the people who buy, follow and care about Yoga in Finland — modelled from more than twelve digital signal sources. Yoga has an estimated audience of 617,408 people in Finland.
Yoga has an estimated audience of 617,408 people in Finland. 71.7% are female, 28.3% are male, average age 46.0. Top brand affinities: Self care, Symptom, Meditation, Stress (biology), Stomach.
Top brand affinities include Self care, Symptom, Meditation, with strongest over-indexing on Self care (2.04× the country average).
Demographically, the Yoga audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Yoga fan in Finland is more female, around 46.0 years old, with strong Need for Security tendencies and a notable affinity for Self care.
The key figures that characterise the Yoga profile in Finland.
71.7% are female, 28.3% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 46.0 |
| Estimated audience size | 617,408 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Yoga audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.2% |
| India | 4.6% |
The strongest cross-interests of the Yoga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Polo Ralph Lauren | Fashion & Accessoires | 2.46× | ||
| 02 | Harrods | Shopping | 2.40× | ||
| 03 | Self care | Health | 2.04× | ||
| 04 | Philanthropy | Arts & Culture | 1.86× | ||
| 05 | Stomach | Health | 1.72× | ||
| 06 | Human gastrointestinal tract | Health | 1.70× | ||
| 07 | Hormone | Health | 1.68× | ||
| 08 | Cholesterol | Food & Beverages | 1.65× | ||
| 09 | Symptom | Health | 1.61× | ||
| 10 | Kotivinkki | News | 1.60× | ||
| 11 | Stress (biology) | Health | 1.59× | ||
| 12 | Leggings | Fashion & Accessoires | 1.59× | ||
| 13 | Joint | Health | 1.59× | ||
| 14 | Ethical consumerism | Shopping | 1.57× | ||
| 15 | Meditation | Health | 1.56× | ||
| 16 | Sportswear (fashion) | Fashion & Accessoires | 1.55× | ||
| 17 | Decoration | Home & Garden | 1.52× | ||
| 18 | Patient | Health | 1.51× | ||
| 19 | Distance education | Business & Career | 1.51× | ||
| 20 | Hip | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.18× | |
| Travelling | THRILL | 1.08× | |
| Urban Lifestyle | OPEN | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.64× | |
| Patriotism | CONSERVATISM | 0.71× | |
| Design Affinity | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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