A data profile of the people who buy, follow and care about Yoga in Belgium — modelled from more than twelve digital signal sources. Yoga has an estimated audience of 1,426,738 people in Belgium.
The average Yoga fan in Belgium is 45.1 years old, more female, and lives primarily in Brussels.
The audience is concentrated in Brussels, East Flanders, Antwerp.
Top brand affinities include Meditation, Stress (biology), Travel Adventures, with strongest over-indexing on Meditation (1.78× the country average).
Demographically, the Yoga audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Yoga fan in Belgium is more female, around 45.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Meditation.
The key figures that characterise the Yoga profile in Belgium.
65.8% are female, 34.2% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 45.1 |
| Estimated audience size | 1,426,738 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Yoga audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.2% |
| India | 4.6% |
Where the Yoga audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~200K | 1.87× | |
| 02 | Flemish Brabant | ~200K | 1.33× | |
| 03 | East Flanders | ~200K | 1.17× | |
| 04 | Antwerp | ~200K | 1.12× | |
| 05 | Limburg | ~70K | 0.99× | |
| 06 | Walloon Brabant | ~30K | 0.92× | |
| 07 | West Flanders | ~100K | 0.91× | |
| 08 | Liege | ~90K | 0.75× | |
| 09 | Luxembourg | ~30K | 0.74× | |
| 10 | Province of Namur | ~50K | 0.72× | |
| 11 | Hainaut | ~100K | 0.71× |
The strongest cross-interests of the Yoga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Karma yoga | Health | 2.52× | ||
| 02 | Chakra | Health | 2.38× | ||
| 03 | Self-confidence | Health | 1.93× | ||
| 04 | Facial care | Beauty & Wellness | 1.93× | ||
| 05 | Marriage proposal | Kids & Family | 1.91× | ||
| 06 | Healthy habits | Health | 1.90× | ||
| 07 | Meditation | Health | 1.78× | ||
| 08 | Travel Adventures | Travel & Leisure | 1.77× | ||
| 09 | Healthy food | Health | 1.76× | ||
| 10 | Handmade Crafts | Kids & Family | 1.67× | ||
| 11 | Home Interior Design | Home & Garden | 1.59× | ||
| 12 | Home Interiors | Home & Garden | 1.59× | ||
| 13 | Mindfulness | Health | 1.58× | ||
| 14 | Alternative medicine | Business & Career | 1.56× | ||
| 15 | Food chain | Food & Beverages | 1.55× | ||
| 16 | Nightwear | Fashion & Accessoires | 1.54× | ||
| 17 | Stress (biology) | Health | 1.51× | ||
| 18 | Adult education | Business & Career | 1.51× | ||
| 19 | Home decorating ideas | Home & Garden | 1.51× | ||
| 20 | Bedroom furniture | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.37× | |
| Patriotism | CONSERVATISM | 1.02× | |
| Travelling | THRILL | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.74× | |
| Pet Ownership | JOY | 0.74× | |
| Design Affinity | PREMIUM | 0.78× |
Yoga has an estimated audience of 1,426,738 people in Belgium, concentrated in Brussels and East Flanders.
65.8% of Yoga fans are female, 34.2% are male, with an average age of 45.1 years.
Yoga fans show strongest brand affinity for Meditation (1.78×), Stress (biology) (1.51×), and Travel Adventures (1.77×) over the country average.
Yoga fans in Belgium are most concentrated in Brussels (reach ~200K), East Flanders (reach ~200K), and Antwerp (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Yoga itself, the audience over-indexes on Stress (biology) (1.51×), Travel Adventures (1.77×), Healthy habits (1.9×), and Home Interior Design (1.59×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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