A data profile of the people who buy, follow and care about Basketball in Belgium — modelled from more than twelve digital signal sources. Basketball has an estimated audience of 2,325,350 people in Belgium.
Basketball has an estimated audience of 2,325,350 people in Belgium. 41.9% are female, 58.1% are male, average age 40.3. Top brand affinities: university maryland, Food chain, Nondestructive testing, Sportswear (fashion), Abondance, Haute-Savoie.
Top brand affinities include university maryland, Food chain, Nondestructive testing, with strongest over-indexing on university maryland (3.48× the country average).
Demographically, the Basketball audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
The typical Basketball fan in Belgium is more male, around 40.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for university maryland.
The key figures that characterise the Basketball profile in Belgium.
41.9% are female, 58.1% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 40.3 |
| Estimated audience size | 2,325,350 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Basketball audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
The strongest cross-interests of the Basketball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | university maryland | Business & Career | 3.48× | ||
| 02 | Onitsuka Tiger | Fashion & Accessoires | 2.16× | ||
| 03 | Mizuno | Fashion & Accessoires | 2.15× | ||
| 04 | Montbéliard | Travel & Leisure | 2.14× | ||
| 05 | Olympiacos B.C. | Sports | 2.13× | ||
| 06 | Belfort | Travel & Leisure | 2.00× | ||
| 07 | Passive solar building design | Home & Garden | 1.96× | ||
| 08 | Abondance, Haute-Savoie | Travel & Leisure | 1.95× | ||
| 09 | Midi Libre | News | 1.93× | ||
| 10 | Sportswear (fashion) | Fashion & Accessoires | 1.84× | ||
| 11 | Nondestructive testing | Business & Career | 1.74× | ||
| 12 | Trooper (band) | Music & Radio | 1.67× | ||
| 13 | De Gelderlander | News | 1.61× | ||
| 14 | Mop | Home & Garden | 1.60× | ||
| 15 | Azar | Internet & Social Media | 1.59× | ||
| 16 | Wischmopp | Home & Garden | 1.58× | ||
| 17 | Nin, Croatia | Travel & Leisure | 1.58× | ||
| 18 | Eindhovens Dagblad | News | 1.55× | ||
| 19 | Food chain | Food & Beverages | 1.54× | ||
| 20 | Eredivisie | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.96× | |
| Pet Ownership | JOY | 0.93× | |
| Travelling | THRILL | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.74× | |
| Patriotism | CONSERVATISM | 0.74× | |
| Design Affinity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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