A data profile of the people who buy, follow and care about Cycling in Belgium — modelled from more than twelve digital signal sources. Cycling has an estimated audience of 1,464,842 people in Belgium.
Cycling has an estimated audience of 1,464,842 people in Belgium. 46.0% are female, 54.0% are male, average age 43.7. Top brand affinities: Cyclo-cross, Tadej Pogačar, Jonas Vingegaard, Colnago, Track cycling.
Top brand affinities include Cyclo-cross, Tadej Pogačar, Jonas Vingegaard, with strongest over-indexing on Cyclo-cross (1.59× the country average).
Demographically, the Cycling audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
The typical Cycling fan in Belgium is balanced, around 43.7 years old, with strong Social Media Usage tendencies and a notable affinity for Cyclo-cross.
The key figures that characterise the Cycling profile in Belgium.
46.0% are female, 54.0% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 43.7 |
| Estimated audience size | 1,464,842 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 34% |
of the worldwide Cycling audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 5.8% |
| Italy | 5.7% |
The strongest cross-interests of the Cycling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Orly Airport | Travel & Leisure | 1.73× | ||
| 02 | Castelli Cycling | Sports | 1.73× | ||
| 03 | Circuit de Barcelona-Catalunya | Sports | 1.69× | ||
| 04 | West Virginia | Travel & Leisure | 1.68× | ||
| 05 | Sport Club Internacional | Sports | 1.66× | ||
| 06 | Cyclo-cross | Sports | 1.59× | ||
| 07 | Ornithology | Pets & Animals | 1.59× | ||
| 08 | Colnago | Cars & Mobility | 1.58× | ||
| 09 | Tour de France Femmes | Sports | 1.58× | ||
| 10 | Track cycling | Sports | 1.57× | ||
| 11 | Chris Froome | Sports | 1.56× | ||
| 12 | New Caledonia | Travel & Leisure | 1.56× | ||
| 13 | Jonas Vingegaard | Sports | 1.55× | ||
| 14 | Pauline Ferrand-Prévot | Sports | 1.54× | ||
| 15 | Bouldering | Sports | 1.53× | ||
| 16 | Sports league | Sports | 1.53× | ||
| 17 | Pinkbike | Sports | 1.53× | ||
| 18 | Tadej Pogačar | Sports | 1.51× | ||
| 19 | Jasper Philipsen | Sports | 1.51× | ||
| 20 | Tadej Pogacar | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.03× | |
| Pet Ownership | JOY | 0.89× | |
| Design Affinity | PREMIUM | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.69× | |
| Early Adopter Mentality | POWER | 0.69× | |
| Patriotism | CONSERVATISM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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