A data profile of the people who buy, follow and care about Swimming in Belgium — modelled from more than twelve digital signal sources. Swimming has an estimated audience of 1,741,554 people in Belgium.
The average Swimming fan in Belgium is 45.0 years old, balanced, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, Flemish Brabant, East Flanders.
Top brand affinities include Galatasaray S.K., Wout Van Aert, Remco Evenepoel, with strongest over-indexing on Galatasaray S.K. (3.67× the country average).
Demographically, the Swimming audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Travelling, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Swimming fan in Belgium is balanced, around 45.0 years old, with strong Travelling tendencies and a notable affinity for Galatasaray S.K..
The key figures that characterise the Swimming profile in Belgium.
52.4% are female, 47.6% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 45.0 |
| Estimated audience size | 1,741,554 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Swimming audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 6.3% |
| Italy | 5.0% |
Where the Swimming audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~200K | 1.39× | |
| 02 | Flemish Brabant | ~200K | 1.35× | |
| 03 | Antwerp | ~200K | 1.18× | |
| 04 | East Flanders | ~200K | 1.10× | |
| 05 | West Flanders | ~100K | 1.00× | |
| 06 | Luxembourg | ~40K | 1.00× | |
| 07 | Limburg | ~80K | 0.93× | |
| 08 | Walloon Brabant | ~40K | 0.93× | |
| 09 | Province of Namur | ~70K | 0.88× | |
| 10 | Liege | ~100K | 0.86× | |
| 11 | Hainaut | ~100K | 0.80× |
The strongest cross-interests of the Swimming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fenerbahçe S.K. | Sports | 4.26× | ||
| 02 | Galatasaray S.K. | Sports | 3.67× | ||
| 03 | Habertürk | News | 3.05× | ||
| 04 | Table tennis | Sports | 2.98× | ||
| 05 | Bodrum | Travel & Leisure | 2.95× | ||
| 06 | Frida Kahlo | Arts & Culture | 2.93× | ||
| 07 | Human swimming | Sports | 2.67× | ||
| 08 | Russia | Travel & Leisure | 2.46× | ||
| 09 | Cross country running | Sports | 2.29× | ||
| 10 | Algeria | Travel & Leisure | 1.88× | ||
| 11 | Jogging | Sports | 1.72× | ||
| 12 | Volleyball | Sports | 1.71× | ||
| 13 | Bicycle touring | Sports | 1.65× | ||
| 14 | Mathieu Van der Poel | Sports | 1.61× | ||
| 15 | Wout Van Aert | Sports | 1.60× | ||
| 16 | Morocco | Travel & Leisure | 1.56× | ||
| 17 | Travel Adventures | Travel & Leisure | 1.55× | ||
| 18 | Road running | Sports | 1.53× | ||
| 19 | Remco Evenepoel | Sports | 1.52× | ||
| 20 | Dubai | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.69× | |
| Social Media Usage | JOY | 1.07× | |
| Pet Ownership | JOY | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.93× | |
| Patriotism | CONSERVATISM | 1.03× | |
| Pet Ownership | JOY | 1.06× |
Swimming has an estimated audience of 1,741,554 people in Belgium, concentrated in Antwerp and Flemish Brabant.
52.4% of Swimming fans are female, 47.6% are male, with an average age of 45.0 years.
Swimming fans show strongest brand affinity for Galatasaray S.K. (3.67×), Wout Van Aert (1.6×), and Remco Evenepoel (1.52×) over the country average.
Swimming fans in Belgium are most concentrated in Antwerp (reach ~200K), Flemish Brabant (reach ~200K), and East Flanders (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Swimming itself, the audience over-indexes on Wout Van Aert (1.6×), Remco Evenepoel (1.52×), Mathieu Van der Poel (1.61×), and Fenerbahçe S.K. (4.26×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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