A data profile of the people who buy, follow and care about Ice hockey in Finland — modelled from more than twelve digital signal sources. Ice hockey has an estimated audience of 1,505,673 people in Finland.
Ice hockey has an estimated audience of 1,505,673 people in Finland. 55.3% are female, 44.7% are male, average age 41.4.
Demographically, the Ice hockey audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The key figures that characterise the Ice hockey profile in Finland.
55.3% are female, 44.7% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 41.4 |
| Estimated audience size | 1,505,673 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Ice hockey audience comes from Finland.
| Country | Share |
|---|---|
| United States | 30.6% |
| Canada | 9.5% |
| Germany | 4.4% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.80× | |
| Social Media Usage | JOY | 0.75× | |
| Need for Security | CONSERVATISM | 0.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.40× | |
| Patriotism | CONSERVATISM | 0.60× | |
| Social Media Usage | JOY | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Ice hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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