A data profile of the people who buy, follow and care about Alpine skiing in Norway — modelled from more than twelve digital signal sources. Alpine skiing has an estimated audience of 1,151,269 people in Norway.
Alpine skiing has an estimated audience of 1,151,269 people in Norway. 57.6% are female, 42.4% are male, average age 44.3. Top brand affinities: FIS Alpine Ski World Cup, Cottage, Winter sport, Ski resort, Holiday cottage.
Top brand affinities include FIS Alpine Ski World Cup, Cottage, Winter sport, with strongest over-indexing on FIS Alpine Ski World Cup (4.91× the country average).
Demographically, the Alpine skiing audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
The typical Alpine skiing fan in Norway is more female, around 44.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FIS Alpine Ski World Cup.
The key figures that characterise the Alpine skiing profile in Norway.
57.6% are female, 42.4% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 44.3 |
| Estimated audience size | 1,151,269 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Alpine skiing audience comes from Norway.
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 13.4% |
| Germany | 8.9% |
The strongest cross-interests of the Alpine skiing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIS Alpine Ski World Cup | Sports | 4.91× | ||
| 02 | Nordic skiing | Sports | 3.39× | ||
| 03 | Cross-country skiing | Sports | 3.04× | ||
| 04 | Arc'teryx | Fashion & Accessoires | 2.67× | ||
| 05 | Winter sport | Sports | 2.64× | ||
| 06 | Ski resort | Travel & Leisure | 2.54× | ||
| 07 | Therese Johaug | Sports | 2.42× | ||
| 08 | Ski mountaineering | Sports | 2.41× | ||
| 09 | Backcountry skiing | Sports | 2.31× | ||
| 10 | Cottage | Travel & Leisure | 2.23× | ||
| 11 | Snowboard | Sports | 2.12× | ||
| 12 | Holiday cottage | Travel & Leisure | 2.03× | ||
| 13 | Outdoor enthusiast | Sports | 1.96× | ||
| 14 | Ski | Sports | 1.78× | ||
| 15 | Snow | Travel & Leisure | 1.71× | ||
| 16 | Budstikka | News | 1.70× | ||
| 17 | Østlendingen | News | 1.64× | ||
| 18 | Bohus (retailer) | Shopping | 1.58× | ||
| 19 | Boating | Travel & Leisure | 1.55× | ||
| 20 | Hamar Arbeiderblad | News | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.92× | |
| Social Media Usage | JOY | 0.87× | |
| Travelling | THRILL | 0.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Travelling | THRILL | 0.78× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Alpine skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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