A data profile of the people who buy, follow and care about Budstikka in Norway — modelled from more than twelve digital signal sources. Budstikka has an estimated audience of 941,614 people in Norway.
Budstikka has an estimated audience of 941,614 people in Norway. 60.8% are female, 39.2% are male, average age 47.4. Top brand affinities: Alpine skiing, LinkedIn, Renewable energy, Terraced house, FIS Alpine Ski World Cup.
Top brand affinities include Alpine skiing, LinkedIn, Renewable energy, with strongest over-indexing on Alpine skiing (1.7× the country average).
Demographically, the Budstikka audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Budstikka fan in Norway is more female, around 47.4 years old, with strong Indulgence tendencies and a notable affinity for Alpine skiing.
The key figures that characterise the Budstikka profile in Norway.
60.8% are female, 39.2% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 47.4 |
| Estimated audience size | 941,614 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 8% | |
| 30-39 | 15% | |
| 40-49 | 28% | |
| 50+ | 40% |
The strongest cross-interests of the Budstikka audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Caviar | Food & Beverages | 2.79× | ||
| 02 | Nespresso | Food & Beverages | 2.37× | ||
| 03 | Career development | Business & Career | 2.25× | ||
| 04 | FIS Alpine Ski World Cup | Sports | 2.16× | ||
| 05 | Renewable energy | Business & Career | 1.96× | ||
| 06 | Internet & Social Media | 1.93× | |||
| 07 | Business class | Travel & Leisure | 1.90× | ||
| 08 | Public transport | Cars & Mobility | 1.85× | ||
| 09 | Electric bicycle | Cars & Mobility | 1.85× | ||
| 10 | Alpine skiing | Sports | 1.70× | ||
| 11 | Sauna | Home & Garden | 1.69× | ||
| 12 | Birkenstock | Fashion & Accessoires | 1.62× | ||
| 13 | Innovation | Business & Career | 1.60× | ||
| 14 | Terraced house | Home & Garden | 1.59× | ||
| 15 | Cancer awareness | Health | 1.59× | ||
| 16 | First class travel | Travel & Leisure | 1.57× | ||
| 17 | Standup paddleboarding | Sports | 1.55× | ||
| 18 | Rail transport | Travel & Leisure | 1.54× | ||
| 19 | Garden furniture | Home & Garden | 1.51× | ||
| 20 | PGA Tour | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.79× | |
| Career Orientation | POWER | 1.94× | |
| Quality Awareness | PREMIUM | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.65× | |
| Spirituality | BALANCE | 0.89× | |
| Risk Appetite | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Budstikka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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