A data profile of the people who buy, follow and care about Bohus (retailer) in Norway — modelled from more than twelve digital signal sources. Bohus (retailer) has an estimated audience of 1,163,782 people in Norway.
Bohus (retailer) has an estimated audience of 1,163,782 people in Norway. 85.3% are female, 14.7% are male, average age 47.2. Top brand affinities: IKEA, JYSK, Furniture, Garden furniture, Gina Tricot.
Top brand affinities include IKEA, JYSK, Furniture, with strongest over-indexing on IKEA (2.24× the country average).
Demographically, the Bohus (retailer) audience skews more female with an average age of 47.2, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity.
The typical Bohus (retailer) fan in Norway is more female, around 47.2 years old, with strong DIY Mentality tendencies and a notable affinity for IKEA.
The key figures that characterise the Bohus (retailer) profile in Norway.
85.3% are female, 14.7% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 85.3% |
| Male | 14.7% |
| Average age | 47.2 |
| Estimated audience size | 1,163,782 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 10% | |
| 30-39 | 17% | |
| 40-49 | 29% | |
| 50+ | 38% |
of the worldwide Bohus (retailer) audience comes from Norway.
| Country | Share |
|---|---|
| Norway | 88.8% |
| Sweden | 6.1% |
| United States | 1.1% |
The strongest cross-interests of the Bohus (retailer) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden furniture | Home & Garden | 3.20× | ||
| 02 | Modern architecture | Arts & Culture | 2.50× | ||
| 03 | Discount stores | Shopping | 2.37× | ||
| 04 | Spar (retailer) | Shopping | 2.25× | ||
| 05 | IKEA | Home & Garden | 2.24× | ||
| 06 | JYSK | Home & Garden | 2.24× | ||
| 07 | Gina Tricot | Fashion & Accessoires | 2.24× | ||
| 08 | Shopping malls | Shopping | 1.98× | ||
| 09 | Renovation | Home & Garden | 1.95× | ||
| 10 | Dinner | Food & Beverages | 1.92× | ||
| 11 | Flower | Home & Garden | 1.88× | ||
| 12 | Knitting | Home & Garden | 1.84× | ||
| 13 | Spas | Beauty & Wellness | 1.80× | ||
| 14 | Furniture | Home & Garden | 1.79× | ||
| 15 | Home improvement | Home & Garden | 1.75× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.72× | ||
| 17 | Apartment | Business & Career | 1.72× | ||
| 18 | Kitchen | Home & Garden | 1.61× | ||
| 19 | Scandinavia | Travel & Leisure | 1.58× | ||
| 20 | Shoes | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.05× | |
| Price Sensitivity | PREMIUM | 1.87× | |
| Quality Awareness | PREMIUM | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.87× | |
| Spirituality | BALANCE | 0.94× | |
| Social Media Usage | JOY | 1.10× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Bohus (retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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