A data profile of the people who buy, follow and care about Golf in Sweden — modelled from more than twelve digital signal sources. Golf has an estimated audience of 3,091,278 people in Sweden.
Golf has an estimated audience of 3,091,278 people in Sweden. 44.8% are female, 55.2% are male, average age 47.3. Top brand affinities: Ludvig Åberg, Golf club, Golf ball, NHL, Golf course.
Top brand affinities include Ludvig Åberg, Golf club, Golf ball, with strongest over-indexing on Ludvig Åberg (1.51× the country average).
Demographically, the Golf audience skews more male with an average age of 47.3, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.
The typical Golf fan in Sweden is more male, around 47.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Ludvig Åberg.
The key figures that characterise the Golf profile in Sweden.
44.8% are female, 55.2% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 47.3 |
| Estimated audience size | 3,091,278 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 43% |
of the worldwide Golf audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 22.1% |
| Japan | 7.4% |
| China | 5.3% |
The strongest cross-interests of the Golf audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Golf ball | Sports | 2.10× | ||
| 02 | Ryder Cup | Sports | 2.05× | ||
| 03 | Rory McIlroy | Sports | 2.04× | ||
| 04 | Golf club | Sports | 2.00× | ||
| 05 | PGA Tour | Sports | 1.85× | ||
| 06 | The Open Championship | Sports | 1.84× | ||
| 07 | Men's major golf championships | Sports | 1.84× | ||
| 08 | NHL | Sports | 1.77× | ||
| 09 | Golf cart | Sports | 1.77× | ||
| 10 | Skellefteå AIK | Sports | 1.76× | ||
| 11 | Golf course | Sports | 1.75× | ||
| 12 | PGA Championship | Sports | 1.67× | ||
| 13 | Leksands IF | Sports | 1.64× | ||
| 14 | Luleå HF | Sports | 1.63× | ||
| 15 | Brynäs IF | Sports | 1.60× | ||
| 16 | Modo Hockey | Sports | 1.59× | ||
| 17 | HV71 | Sports | 1.56× | ||
| 18 | Swedish Hockey League | Sports | 1.54× | ||
| 19 | Ludvig Åberg | Sports | 1.51× | ||
| 20 | Terraced house | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.16× | |
| Design Affinity | PREMIUM | 0.89× | |
| Social Media Usage | JOY | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.47× | |
| Travelling | THRILL | 0.55× | |
| Early Adopter Mentality | POWER | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Golf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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