A data profile of the people who buy, follow and care about Basketball in Sweden — modelled from more than twelve digital signal sources. Basketball has an estimated audience of 1,823,282 people in Sweden.
Basketball has an estimated audience of 1,823,282 people in Sweden. 38.3% are female, 61.7% are male, average age 40.7. Top brand affinities: Slobodna Bosna, Dnevni avaz, NBA, Tottenham Hotspur F.C., EA Sports FC.
Top brand affinities include Slobodna Bosna, Dnevni avaz, NBA, with strongest over-indexing on Slobodna Bosna (1.97× the country average).
Demographically, the Basketball audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Social Media Usage, Design Affinity.
The typical Basketball fan in Sweden is more male, around 40.7 years old, with strong Social Media Usage tendencies and a notable affinity for Slobodna Bosna.
The key figures that characterise the Basketball profile in Sweden.
38.3% are female, 61.7% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 40.7 |
| Estimated audience size | 1,823,282 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Basketball audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
The strongest cross-interests of the Basketball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Slobodna Bosna | Politics & Society | 1.97× | ||
| 02 | Denver Nuggets | Sports | 1.88× | ||
| 03 | Dnevni avaz | News | 1.86× | ||
| 04 | Winnipeg Jets | Sports | 1.84× | ||
| 05 | Večernji list | News | 1.82× | ||
| 06 | Middlesbrough F.C. | Sports | 1.81× | ||
| 07 | Index.hr | News | 1.78× | ||
| 08 | Novi Sad | Travel & Leisure | 1.77× | ||
| 09 | DNEVNIK.hr | News | 1.76× | ||
| 10 | Toronto Maple Leafs | Sports | 1.70× | ||
| 11 | Shred guitar | Music & Radio | 1.65× | ||
| 12 | Vancouver Canucks | Sports | 1.61× | ||
| 13 | Marcus Rashford | Sports | 1.60× | ||
| 14 | Foundation garment | Fashion & Accessoires | 1.56× | ||
| 15 | NBA | Sports | 1.55× | ||
| 16 | EA Sports FC | Games | 1.53× | ||
| 17 | FIFA (video game series) | Games | 1.53× | ||
| 18 | Marshalls | Fashion & Accessoires | 1.53× | ||
| 19 | Tottenham Hotspur F.C. | Sports | 1.52× | ||
| 20 | Pelle Larsson | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.91× | |
| Design Affinity | PREMIUM | 0.91× | |
| Early Adopter Mentality | POWER | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.77× | |
| Urban Lifestyle | OPEN | 0.82× | |
| Patriotism | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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