A data profile of the people who buy, follow and care about Basketball in Argentina — modelled from more than twelve digital signal sources. Basketball has an estimated audience of 3,526,193 people in Argentina.
Basketball has an estimated audience of 3,526,193 people in Argentina. 48.8% are female, 51.2% are male, average age 36.8. Top brand affinities: Virtual machine, House of Fun - Slot Machines.
Top brand affinities include Virtual machine, House of Fun - Slot Machines, with strongest over-indexing on Virtual machine (1.54× the country average).
Demographically, the Basketball audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Sports Activity, Career Orientation.
The typical Basketball fan in Argentina is balanced, around 36.8 years old, with strong Sports Activity tendencies and a notable affinity for Virtual machine.
The key figures that characterise the Basketball profile in Argentina.
48.8% are female, 51.2% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 36.8 |
| Estimated audience size | 3,526,193 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Basketball audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
The strongest cross-interests of the Basketball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | House of Fun - Slot Machines | Games | 1.57× | ||
| 02 | Virtual machine | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.09× | |
| Career Orientation | POWER | 1.06× | |
| Indulgence | JOY | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.52× | |
| Patriotism | CONSERVATISM | 0.55× | |
| Design Affinity | PREMIUM | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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