Rascasse Audience Intelligence

Soccer Audience in Argentina

A data profile of the people who buy, follow and care about Soccer in Argentina — modelled from more than twelve digital signal sources. Soccer has an estimated audience of 5,240,997 people in Argentina.

Soccer has an estimated audience of 5,240,997 people in Argentina. 53.2% are female, 46.8% are male, average age 37.6. Top brand affinities: Virtual machine, Slotomania - Slot Machines, Progressive jackpot, Caesars Casino, EMC Corporation.

Top brand affinities include Virtual machine, Slotomania - Slot Machines, Progressive jackpot, with strongest over-indexing on Virtual machine (1.6× the country average).

Demographically, the Soccer audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Sports Activity, Career Orientation.

The typical Soccer fan in Argentina is balanced, around 37.6 years old, with strong Sports Activity tendencies and a notable affinity for Virtual machine.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Soccer profile in Argentina.

Audience size
5.2M
in Argentina
Gender
53.2%
46.8% male
Age
37.6
average years
Country rank
#52
Topic in Argentina
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soccer fans

53.2% are female, 46.8% are male, average age 37.6.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Soccer audience in Argentina
MetricValue
Female53.2%
Male46.8%
Average age37.6
Estimated audience size5,240,997
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Soccer audience in Argentina
Age bracketShare%
16-1924%
20-2920%
30-3919%
40-4918%
50+18%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Soccer audience comes from Argentina.

Worldwide audience distribution share by country for Soccer
CountryShare
United States15.3%
Brazil5.8%
Italy5.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soccer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soccer audience
#·InterestCategoryAffinity×
01House of Fun - Slot MachinesGames1.73×
02Caesars CasinoGames1.67×
03Slotomania - Slot MachinesGames1.64×
04Legion of Super-HeroesLiterature1.63×
05Virtual machineTechnology & Electronics1.60×
06IfeTravel & Leisure1.58×
07Progressive jackpotGames1.56×
08SunmakerGames1.56×
09WinarioGames1.56×
10Casino 777Games1.53×
11CrazyBuzzerGames1.53×
12EMC CorporationTechnology & Electronics1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soccer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Soccer audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.15×
Career OrientationPOWER1.10×
IndulgenceJOY0.94×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Soccer audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.53×
Design AffinityPREMIUM0.57×
PatriotismCONSERVATISM0.58×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Argentina who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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