Rascasse Audience Intelligence

Baseball Audience in Argentina

A data profile of the people who buy, follow and care about Baseball in Argentina — modelled from more than twelve digital signal sources. Baseball has an estimated audience of 1,760,266 people in Argentina.

Baseball has an estimated audience of 1,760,266 people in Argentina. 58.4% are female, 41.6% are male, average age 36.9. Top brand affinities: MLB, Ravenna, Francisco Alvarez, Chris Martin, Caso Cerrado.

Top brand affinities include MLB, Ravenna, Francisco Alvarez, with strongest over-indexing on MLB (1.63× the country average).

Demographically, the Baseball audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Sports Activity, Career Orientation.

The typical Baseball fan in Argentina is more female, around 36.9 years old, with strong Sports Activity tendencies and a notable affinity for MLB.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Baseball profile in Argentina.

Audience size
1.8M
in Argentina
Gender
58.4%
41.6% male
Age
36.9
average years
Country rank
#468
Topic in Argentina
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baseball fans

58.4% are female, 41.6% are male, average age 36.9.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Baseball audience in Argentina
MetricValue
Female58.4%
Male41.6%
Average age36.9
Estimated audience size1,760,266
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Baseball audience in Argentina
Age bracketShare%
16-1925%
20-2922%
30-3919%
40-4917%
50+17%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Baseball audience comes from Argentina.

Worldwide audience distribution share by country for Baseball
CountryShare
United States29.9%
Japan8.0%
China4.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baseball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baseball audience
#·InterestCategoryAffinity×
01IfeTravel & Leisure1.65×
02MLBSports1.63×
03Austin MartinSports1.63×
04Navegantes del MagallanesSports1.63×
05John SchneiderSports1.63×
06Shohei OhtaniSports1.63×
07Pablo LopezSports1.63×
08Michael KellySports1.63×
09Andres GimenezSports1.63×
10Gabriel AriasSports1.61×
11Francisco AlvarezSports1.60×
12Dylan LeeSports1.60×
13Steven WilsonSports1.60×
14Chris MartinSports1.59×
15Cole YoungSports1.59×
16Legion of Super-HeroesLiterature1.58×
17EMC CorporationTechnology & Electronics1.57×
18RavennaTravel & Leisure1.56×
19San Diego PadresSports1.52×
20Caso CerradoMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baseball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Baseball audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.23×
Career OrientationPOWER1.23×
IndulgenceJOY1.16×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Baseball audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.55×
IndividualismJOY0.61×
Design AffinityPREMIUM0.70×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Argentina who actively search for Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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