A data profile of the people who buy, follow and care about Baseball in Sweden — modelled from more than twelve digital signal sources. Baseball has an estimated audience of 1,214,346 people in Sweden.
Baseball has an estimated audience of 1,214,346 people in Sweden. 43.8% are female, 56.2% are male, average age 40.7. Top brand affinities: Frida Karlsson, Horse & Rider, Sibling, MLB, Sportswear (fashion).
Top brand affinities include Frida Karlsson, Horse & Rider, Sibling, with strongest over-indexing on Frida Karlsson (1.63× the country average).
Demographically, the Baseball audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Baseball fan in Sweden is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Frida Karlsson.
The key figures that characterise the Baseball profile in Sweden.
43.8% are female, 56.2% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 40.7 |
| Estimated audience size | 1,214,346 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Baseball audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 29.9% |
| Japan | 8.0% |
| China | 4.6% |
The strongest cross-interests of the Baseball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | World Baseball Classic | Sports | 5.71× | ||
| 02 | World Series | Sports | 2.84× | ||
| 03 | Hollywood Stars | Movies & TV | 2.52× | ||
| 04 | Twin | Kids & Family | 2.21× | ||
| 05 | MLB | Sports | 1.88× | ||
| 06 | Austin Martin | Sports | 1.87× | ||
| 07 | Broadcast engineering | Business & Career | 1.86× | ||
| 08 | Chris Martin | Sports | 1.86× | ||
| 09 | Toronto Maple Leafs | Sports | 1.67× | ||
| 10 | blondinbella | Internet & Social Media | 1.65× | ||
| 11 | Sportswear (fashion) | Fashion & Accessoires | 1.64× | ||
| 12 | Frida Karlsson | Sports | 1.63× | ||
| 13 | Nordic skiing | Sports | 1.63× | ||
| 14 | Papua New Guinea | Travel & Leisure | 1.63× | ||
| 15 | Roller skates | Sports | 1.63× | ||
| 16 | Sean Penn | Movies & TV | 1.62× | ||
| 17 | Horse & Rider | Pets & Animals | 1.61× | ||
| 18 | Salomon | Fashion & Accessoires | 1.59× | ||
| 19 | Sibling | Kids & Family | 1.56× | ||
| 20 | John Travolta | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.95× | |
| Travelling | THRILL | 0.89× | |
| Early Adopter Mentality | POWER | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.62× | |
| Social Media Usage | JOY | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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