Rascasse Audience Intelligence

Baseball Audience in Italy

A data profile of the people who buy, follow and care about Baseball in Italy — modelled from more than twelve digital signal sources. Baseball has an estimated audience of 6,914,651 people in Italy.

#14among Sport in Italy#621among Topic in Italy#62in Sports

The average Baseball fan in Italy is 37.7 years old, more male, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Top brand affinities include MLB, Austin Martin, Chris Martin, with strongest over-indexing on MLB (1.69× the country average).

Demographically, the Baseball audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

The typical Baseball fan in Italy is more male, around 37.7 years old, with strong Design Affinity tendencies and a notable affinity for MLB.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baseball profile in Italy.

Audience size
6.9M
in Italy
Gender
41.6%♀
58.4% male
Age
37.7
average years
Country rank
#865
Topic in Italy
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baseball fans

41.6% are female, 58.4% are male, average age 37.7.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Baseball audience in Italy
MetricValue
Female41.6%
Male58.4%
Average age37.7
Estimated audience size6,914,651
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Baseball audience in Italy
Age bracketShare%
16-1925%
20-2919%
30-3919%
40-4919%
50+18%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Baseball audience comes from Italy.

Worldwide audience distribution share by country for Baseball
CountryShare
United States29.9%
Japan8.0%
China4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baseball audience in Italy is strongest.

Fig. 05

Top regions by affinity

Baseball fans by region: top regions in Italy
#RegionReachAffinity×
01Emilia-Romagna~700K1.31×
02Friuli-Venezia Giulia~200K1.22×
03Lombardy~1.5M1.16×
04Lazio~1M1.15×
05Tuscany~500K1.15×
06Puglia~500K1.14×
07Veneto~600K1.13×
08Campania~800K1.07×
09Sicilia~600K1.05×
10Trentino-Alto Adige/Südtirol~100K1.04×
11Piedmont~500K1.01×
12Marche~200K1.00×
13Liguria~200K0.98×
14Calabria~200K0.95×
15Sardinia~200K0.95×
16Abruzzo~100K0.94×
17Basilicata~60K0.91×
18Aosta Valley~20K0.91×
19Molise~30K0.87×
20Umbria~90K0.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baseball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baseball audience
#·InterestCategoryAffinity×
01AthleticsSports1.92×
02Chicago White SoxSports1.84×
03British Royal FamilyPolitics & Society1.82×
04Cincinnati RedsSports1.81×
05Michael KellySports1.70×
06MLBSports1.69×
07Austin MartinSports1.69×
08Chris MartinSports1.68×
09John SchneiderSports1.68×
10María Corina MachadoPolitics & Society1.67×
11David HamiltonSports1.67×
12Max MeyerSports1.66×
13Steven WilsonSports1.64×
14Simón BolívarPolitics & Society1.63×
15PlayStation 3Games1.61×
16Arcángel (singer)Music & Radio1.57×
17Australian Cattle DogPets & Animals1.57×
18Guitar soloMusic & Radio1.56×
19GeForceTechnology & Electronics1.52×
20Hugo ChávezPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baseball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baseball audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.09×
Pet OwnershipJOY1.08×
ExtroversionTHRILL1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baseball audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.84×
Need for SecurityCONSERVATISM0.85×
Convenience OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baseball have in Italy?

Baseball has an estimated audience of 6,914,651 people in Italy, concentrated in Lombardy and Lazio.

02

What is the gender split and age of Baseball fans?

41.6% of Baseball fans are female, 58.4% are male, with an average age of 37.7 years.

03

Which brands do Baseball fans like most?

Baseball fans show strongest brand affinity for MLB (1.69×), Austin Martin (1.69×), and Chris Martin (1.68×) over the country average.

04

Where do Baseball fans live in Italy?

Baseball fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Campania (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Baseball fans also like?

Beyond Baseball itself, the audience over-indexes on Austin Martin (1.69×), Chris Martin (1.68×), PlayStation 3 (1.61×), and British Royal Family (1.82×) compared to the Italy average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Italy

See Baseball audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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