A data profile of the people who buy, follow and care about Baseball in United Kingdom — modelled from more than twelve digital signal sources. Baseball has an estimated audience of 7,878,087 people in United Kingdom.
The average Baseball fan in United Kingdom is 38.7 years old, more male, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include BBC Sport, Autotrader, Sporting Life (British newspaper), with strongest over-indexing on BBC Sport (1.6× the country average).
Demographically, the Baseball audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Family Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Baseball fan in United Kingdom is more male, around 38.7 years old, with strong Family Orientation tendencies and a notable affinity for BBC Sport.
The key figures that characterise the Baseball profile in United Kingdom.
43.3% are female, 56.7% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 38.7 |
| Estimated audience size | 7,878,087 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Baseball audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.9% |
| Japan | 8.0% |
| China | 4.6% |
Where the Baseball audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~1M | 1.22× | |
| 02 | Greater London | ~1M | 1.20× | |
| 03 | East of England | ~800K | 1.16× | |
| 04 | Scotland | ~800K | 1.15× | |
| 05 | Wales | ~500K | 1.12× | |
| 06 | South East | ~1M | 1.11× | |
| 07 | East Midlands | ~600K | 1.06× | |
| 08 | South West | ~700K | 1.01× | |
| 09 | Northern Ireland | ~200K | 0.97× | |
| 10 | North East | ~200K | 0.79× | |
| 11 | England | ~5.5M | 0.76× | |
| 12 | Yorkshire and the Humber | ~500K | 0.76× | |
| 13 | West Midlands | ~200K | 0.72× |
The strongest cross-interests of the Baseball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baby toys | Kids & Family | 2.56× | ||
| 02 | Racket (sports equipment) | Sports | 2.27× | ||
| 03 | Jamie Vardy | Sports | 1.88× | ||
| 04 | MLB | Sports | 1.84× | ||
| 05 | Dhaka | Travel & Leisure | 1.82× | ||
| 06 | At the Races | Sports | 1.73× | ||
| 07 | Sporting Life (British newspaper) | Sports | 1.70× | ||
| 08 | Autotrader | Cars & Mobility | 1.67× | ||
| 09 | The Crown (band) | Music & Radio | 1.66× | ||
| 10 | Marcus Rashford | Sports | 1.65× | ||
| 11 | WeTransfer | Internet & Social Media | 1.63× | ||
| 12 | Match of the Day | Movies & TV | 1.61× | ||
| 13 | BBC Sport | Sports | 1.60× | ||
| 14 | King Charles (musician) | Music & Radio | 1.60× | ||
| 15 | Boylesports | Games | 1.56× | ||
| 16 | Horse of the Year Show | Sports | 1.56× | ||
| 17 | Stanley | Home & Garden | 1.55× | ||
| 18 | The Sun News | News | 1.55× | ||
| 19 | Lindsey Graham | Politics & Society | 1.54× | ||
| 20 | David Harbour | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.15× | |
| Patriotism | CONSERVATISM | 1.13× | |
| Design Affinity | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.98× | |
| Tradition | CONSERVATISM | 0.99× | |
| Sustainability | BALANCE | 1.00× |
Baseball has an estimated audience of 7,878,087 people in United Kingdom, concentrated in England and Greater London.
43.3% of Baseball fans are female, 56.7% are male, with an average age of 38.7 years.
Baseball fans show strongest brand affinity for BBC Sport (1.6×), Autotrader (1.67×), and Sporting Life (British newspaper) (1.7×) over the country average.
Baseball fans in United Kingdom are most concentrated in England (reach ~5.5M), Greater London (reach ~1M), and South East (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Baseball itself, the audience over-indexes on Autotrader (1.67×), Sporting Life (British newspaper) (1.7×), WeTransfer (1.63×), and At the Races (1.73×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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