Rascasse Audience Intelligence

Baseball Audience in France

A data profile of the people who buy, follow and care about Baseball in France — modelled from more than twelve digital signal sources. Baseball has an estimated audience of 4,318,752 people in France.

The average Baseball fan in France is 36.5 years old, more male, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.

Top brand affinities include WeTransfer, Catherine, Duchess of Cambridge, Meghan Markle, with strongest over-indexing on WeTransfer (1.77× the country average).

Demographically, the Baseball audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Baseball fan in France is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for WeTransfer.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baseball profile in France.

Audience size
4.3M
in France
Gender
42.3%
57.7% male
Age
36.5
average years
Country rank
#912
Topic in France
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baseball fans

42.3% are female, 57.7% are male, average age 36.5.

Fig. 02

Gender split

42.3%
Female
57.7%
Male
Demographic split for Baseball audience in France
MetricValue
Female42.3%
Male57.7%
Average age36.5
Estimated audience size4,318,752
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Baseball audience in France
Age bracketShare%
16-1926%
20-2923%
30-3917%
40-4917%
50+17%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Baseball audience comes from France.

Worldwide audience distribution share by country for Baseball
CountryShare
United States29.9%
Japan8.0%
China4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baseball audience in France is strongest.

Fig. 05

Top regions by affinity

Baseball fans by region: top regions in France
#RegionReachAffinity×
01Île-de-France~1M1.23×
02Nouvelle-Aquitaine~400K1.07×
03Occitanie~400K1.06×
04Grand Est~400K1.06×
05Normandy~200K1.04×
06Auvergne-Rhône-Alpes~500K1.02×
07Hauts-de-France~400K1.00×
08Centre-Val de Loire~200K0.98×
09Provence-Alpes-Côte d'Azur~300K0.97×
10Brittany~200K0.95×
11Bourgogne-Franche-Comté~200K0.95×
12Pays de la Loire~200K0.93×
13Corsica~20K0.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baseball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baseball audience
#·InterestCategoryAffinity×
01Issa DoumbiaSports3.01×
02Hollywood StarsMovies & TV2.61×
03PainMusic & Radio2.21×
04SevilleTravel & Leisure2.01×
05MLBSports1.85×
06Outdoor cookingHome & Garden1.81×
07Austin MartinSports1.80×
08WeTransferInternet & Social Media1.77×
09Animal lawPets & Animals1.76×
10Meghan MarkleFashion & Accessoires1.67×
11PakistanTravel & Leisure1.63×
12Catherine, Duchess of CambridgePolitics & Society1.62×
13Renaissance (band)Music & Radio1.62×
14LBCMusic & Radio1.61×
15Behavioural sciencesBusiness & Career1.56×
16Paul (bakery)Food & Beverages1.55×
17Zoom!Business & Career1.55×
18CanberraTravel & Leisure1.53×
19JordanTravel & Leisure1.52×
20Chess.comSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baseball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Baseball audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.21×
Design AffinityPREMIUM1.20×
SustainabilityBALANCE1.11×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Baseball audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.91×
DIY MentalityTHRILL0.92×
Need for SecurityCONSERVATISM0.92×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Baseball have in France?

Baseball has an estimated audience of 4,318,752 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Baseball fans?

42.3% of Baseball fans are female, 57.7% are male, with an average age of 36.5 years.

03

Which brands do Baseball fans like most?

Baseball fans show strongest brand affinity for WeTransfer (1.77×), Catherine, Duchess of Cambridge (1.62×), and Meghan Markle (1.67×) over the country average.

04

Where do Baseball fans live in France?

Baseball fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~500K), and Nouvelle-Aquitaine (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Baseball fans also like?

Beyond Baseball itself, the audience over-indexes on Catherine, Duchess of Cambridge (1.62×), Meghan Markle (1.67×), Paul (bakery) (1.55×), and Austin Martin (1.8×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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