Baseball Audience in Germany

Demographics of Baseball fans

Audience persona

The typical Baseball fan in Germany is more male, around 36.3 years old, with strong Sports Activity tendencies and a notable affinity for Tagesschau.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Baseball audiences in other countries

• Baseball — United States
• Baseball — United Kingdom
• Baseball — France
• Baseball — Italy
• Baseball — Spain
• Baseball — Brazil
• Baseball — Japan
• Baseball — South Korea
• Baseball — India

More Sport audiences in Germany

• Soccer (21,821,139)
• American football (15,078,573)
• Basketball (12,761,477)
• Golf (11,418,178)
• Swimming (9,658,593)

Frequently asked questions

How many fans does Baseball have in Germany?

Baseball has an estimated audience of 6,658,968 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Baseball fans?

42.5% of Baseball fans are female, 57.5% are male, with an average age of 36.3 years.

Which brands do Baseball fans like most?

Baseball fans show strongest brand affinity for Tagesschau (1.5×), Hamburger SV (2.35×), and Transfermarkt (1.81×) over the country average.

Where do Baseball fans live in Germany?

Baseball fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,651,232), Bayern (reach 1,238,981), and Baden-Württemberg (reach 1,038,805). These three regions account for the largest share of the active audience.

What other brands do Baseball fans also like?

Beyond Baseball itself, the audience over-indexes on Hamburger SV (2.35×), Transfermarkt (1.81×), Infant clothing (2×), and FC St. Pauli (2.5×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.