Rascasse Audience Intelligence

Baseball Audience in Germany

A data profile of the people who buy, follow and care about Baseball in Germany — modelled from more than twelve digital signal sources. Baseball has an estimated audience of 6,658,968 people in Germany.

#11among Sport in Germany#424among Topic in Germany#57in Sports

The average Baseball fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Hamburger SV, Transfermarkt, with strongest over-indexing on Tagesschau (1.5× the country average).

Demographically, the Baseball audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Baseball fan in Germany is more male, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baseball profile in Germany.

Audience size
6.7M
in Germany
Gender
42.5%♀
57.5% male
Age
36.3
average years
Country rank
#690
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baseball fans

42.5% are female, 57.5% are male, average age 36.3.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Baseball audience in Germany
MetricValue
Female42.5%
Male57.5%
Average age36.3
Estimated audience size6,658,968
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Baseball audience in Germany
Age bracketShare%
16-1926%
20-2922%
30-3920%
40-4919%
50+13%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Baseball audience comes from Germany.

Worldwide audience distribution share by country for Baseball
CountryShare
United States29.9%
Japan8.0%
China4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baseball audience in Germany is strongest.

Fig. 05

Top regions by affinity

Baseball fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1M1.13×
02Baden-Württemberg~1M1.12×
03Hessen~600K1.12×
04Brandenburg~200K1.12×
05Nordrhein-Westfalen~1.5M1.10×
06Berlin~300K1.05×
07Hamburg~200K1.04×
08Saarland~80K1.02×
09Niedersachsen~700K1.01×
10Rheinland-Pfalz~300K1.00×
11Schleswig-Holstein~200K1.00×
12Bremen~60K0.99×
13Thüringen~200K0.95×
14Mecklenburg-Vorpommern~100K0.86×
15Sachsen-Anhalt~100K0.85×
16Sachsen~200K0.73×
Fig. 06

Affinity by region

Affinity by region — Baseball, Germany
0.73×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baseball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baseball audience
#·InterestCategoryAffinity×
01Christian SlaterMovies & TV4.13×
02FIBA EuroBasketSports3.52×
03Mile runSports3.22×
04PDC World Championship DartsSports2.89×
05TwinKids & Family2.75×
06APEXMusic & Radio2.57×
07FC St. PauliSports2.50×
08Hamburger SVSports2.35×
09Austin MartinSports2.24×
10MLBSports2.18×
11Infant clothingKids & Family2.00×
12NBA playoffsSports1.91×
13NBA FinalsSports1.83×
14Sprint (running)Sports1.82×
15TransfermarktSports1.81×
16Paris Saint-Germain FémininesSports1.81×
17Pedro PascalMovies & TV1.66×
18Frauen-BundesligaSports1.57×
19Millie Bobby BrownMovies & TV1.53×
20TagesschauMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baseball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baseball audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.15×
CreativityOPEN1.07×
Family OrientationCONSERVATISM1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baseball audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.93×
Career OrientationPOWER0.93×
Convenience OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baseball have in Germany?

Baseball has an estimated audience of 6,658,968 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Baseball fans?

42.5% of Baseball fans are female, 57.5% are male, with an average age of 36.3 years.

03

Which brands do Baseball fans like most?

Baseball fans show strongest brand affinity for Tagesschau (1.5×), Hamburger SV (2.35×), and Transfermarkt (1.81×) over the country average.

04

Where do Baseball fans live in Germany?

Baseball fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Baseball fans also like?

Beyond Baseball itself, the audience over-indexes on Hamburger SV (2.35×), Transfermarkt (1.81×), FC St. Pauli (2.5×), and Infant clothing (2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Baseball audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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